Matteo Capaldi

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	<title>Matteo Capaldi — Creative Director</title>
	<link>https://matteocapaldi.com</link>
	<description>Matteo Capaldi — Creative Director</description>
	<pubDate>Sat, 21 Mar 2026 19:35:14 +0000</pubDate>
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		<title>R is for Ricciardo</title>
				
		<link>https://matteocapaldi.com/R-is-for-Ricciardo</link>

		<pubDate>Mon, 06 May 2024 18:57:13 +0000</pubDate>

		<dc:creator>Matteo Capaldi — Creative Director</dc:creator>

		<guid isPermaLink="true">https://matteocapaldi.com/R-is-for-Ricciardo</guid>

		<description>Ford / R is for RicciardoThe Raptor R meets the Honey Badger. The rest is mastery.


Somewhere in the Nevada desert, we put F1 racing legend Daniel Ricciardo behind the wheel of a Ford F-150 Raptor R to answer the question: what happens a Raptor and a Honey Badger meet?

	WELCOME TO RAPTOR VALLEY
In a hands-on, off-road training session, Daniel showed pro skier, and fellow Ford Ambassador, Madison Rose Ostergren exactly what the Raptor R is capable of.


Role: Creative Lead / CopyCore Team @Wieden&#38;amp;Kennedy: CDs: Reef Younis, Dan PetersCreative Lead / Art: Jacob NorremarkProducer: Benjamin Berkon
Production Team @Field Unit:Director: Trevor PapernyDP: Matthew Pothier, Tim Sessler EPs:&#38;nbsp; Oscar Lyons,&#38;nbsp;Alec ErnestProducer:&#38;nbsp;Adam WiesnerPost-production @Joint / Source Sound Editor: Matt Burke

Sound: Charles Deenan</description>
		
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		<title>Not On Sale</title>
				
		<link>https://matteocapaldi.com/Not-On-Sale</link>

		<pubDate>Wed, 14 Sep 2022 17:20:58 +0000</pubDate>

		<dc:creator>Matteo Capaldi — Creative Director</dc:creator>

		<guid isPermaLink="true">https://matteocapaldi.com/Not-On-Sale</guid>

		<description>RED WING / NOT ON SALEReclaiming Labor Day to celebrate workers — not sales.

Labor Day was created as a holiday to celebrate workers. Sadly, it has become a nationwide sale event with doorbuster deals and back-to-school discounts which actually take from the value of their work.
To reclaim its true meaning, we decided to forgo any type of deals or discounts. Instead, we donated 100% of the profits from that day to the very workers who help build this country.Find out more about the initiative on Forbes, #1 Creativity Editor’s Pick, AdAge,&#38;nbsp;Adweek and RedWing.com


&#60;img width="5100" height="6600" width_o="5100" height_o="6600" data-src="https://freight.cargo.site/t/original/i/c9c934201d3367130fbefc37bad5233901851a4e7412d004ed1b49143af5c8a4/2_RED_WING_NOT_ON_SALE_LONG_POSTER.jpg" data-mid="152973808" border="0"  src="https://freight.cargo.site/w/1000/i/c9c934201d3367130fbefc37bad5233901851a4e7412d004ed1b49143af5c8a4/2_RED_WING_NOT_ON_SALE_LONG_POSTER.jpg" /&#62;

PEOPLE OVER PROFITSWe partnered with five organizations dedicated to supporting and fostering the skilled trades. In the spirit of honoring workers on Labor Day, the entirety of Red Wing’s profits from September 5 was equally divided between our partners.

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Role: Creative DirectorCreative Direction, Concept, Tagline, Manifesto, Script.Core Team: Head of Brand + Creative: Aaron Seymour-AnderssonExecutive Producer: Jennifer DavidDesigner: Anton Pearson
Production Team:Company: Stink FilmsDirector: Leo Aguirre DP: Danyal Khan Niazi Producer/LP:&#38;nbsp; Jonathan Hsu</description>
		
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		<title>Unleash your inner Italiano</title>
				
		<link>https://matteocapaldi.com/Unleash-your-inner-Italiano</link>

		<pubDate>Sat, 21 Mar 2026 19:35:14 +0000</pubDate>

		<dc:creator>Matteo Capaldi — Creative Director</dc:creator>

		<guid isPermaLink="true">https://matteocapaldi.com/Unleash-your-inner-Italiano</guid>

		<description>Fiat / Unleash your inner ItalianoThe revamp of an iconic car called for the return of an iconic collaboration. 35 years after "Do The Right Thing," Spike Lee and Giancarlo Esposito are back at it — this time with an Italian-American spin — starring the all-new, all-electric Fiat 500e.The campaign generated 700M impressions and 270M views, one of the most shared Fiat ads ever made. 


Find out more about the campaign on&#38;nbsp;AdAge and Hollywood Reporter.

	
Role: ACD / CopyCreative Direction, Concept, Script.Core Team @ROSEWOOD Creative: ECD: J SmithCD / Art: Chen LiangCopywriter: Isaac Wolfe
Production Team @Pony Show:Director: Spike Lee&#38;nbsp;DP: Matthew Libatique EPs:&#38;nbsp; Susan Kirson, Jeffrey Frankel</description>
		
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		<title>Out of Fashion Since 1905</title>
				
		<link>https://matteocapaldi.com/Out-of-Fashion-Since-1905</link>

		<pubDate>Tue, 28 May 2019 23:49:32 +0000</pubDate>

		<dc:creator>Matteo Capaldi — Creative Director</dc:creator>

		<guid isPermaLink="true">https://matteocapaldi.com/Out-of-Fashion-Since-1905</guid>

		<description>track, inspired by the campaign tagline, and sampling elements of JaRed Wing Heritage / Out Of Fashion Since 1905
Trends are temporary. Icons are timeless.


With fast fashion as our enemy, we launched the first-ever global campaign from Red Wing Heritage.For over a century, Red Wing has made boots for people who  value quality and authenticity over the latest fashion trends. Out of Fashion pays tribute to them. Those who are iconic — just like Red Wing. 
Covered on Hypebeast, Complex, Adweek and RedWingShoes.com


Hero StoriesWe launched the campaign with stories from three different continents.&#38;nbsp;


	&#60;img width="400" height="500" width_o="400" height_o="500" data-src="https://freight.cargo.site/t/original/i/952625520d07145b3fd79eebbcdb71d02d48404b371a7682a07409782ae774ed/RWH_OoF_LandingPage_P3.jpeg" data-mid="100200411" border="0"  src="https://freight.cargo.site/w/400/i/952625520d07145b3fd79eebbcdb71d02d48404b371a7682a07409782ae774ed/RWH_OoF_LandingPage_P3.jpeg" /&#62;WANT SHOW LAUNDRY
Taichung, Taiwan
	&#60;img width="400" height="500" width_o="400" height_o="500" data-src="https://freight.cargo.site/t/original/i/546d748acc9e8bf409685217667668dd1abddf19b0cc98545e3bd9f6c4842ac4/RWH_OoF_LandingPage_P4.jpeg" data-mid="100200437" border="0"  src="https://freight.cargo.site/w/400/i/546d748acc9e8bf409685217667668dd1abddf19b0cc98545e3bd9f6c4842ac4/RWH_OoF_LandingPage_P4.jpeg" /&#62;BIONI SAMP

London, England
	&#60;img width="400" height="500" width_o="400" height_o="500" data-src="https://freight.cargo.site/t/original/i/903501385c882d37208a8ee2dc452f9b23388ded9d1ec2dce5aae30386133015/RWH_OoF_LandingPage_P5.jpeg" data-mid="100200438" border="0"  src="https://freight.cargo.site/w/400/i/903501385c882d37208a8ee2dc452f9b23388ded9d1ec2dce5aae30386133015/RWH_OoF_LandingPage_P5.jpeg" /&#62;CONCRETE COWGIRL
Philadelphia, USA

CHAPTER 1 - WANT SHOW LAUNDRY


	He’s 83, she’s 84, and they model other people’s forgotten laundry. Wan-Ji and Sho-er, the owners of Want Show Laundry (@wantshowasyoung) in central Taiwan have become Instagram stars for posing in left behind garments. Despite their overnight celebrity, Wan-Ji and Sho-er live by a simple philosophy: forget all the rules, but don’t forget your laundry.


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THE COLLABInspired by Want Show Laundry’s commitment to circular fashion, we sourced Red Wing’s own left-behind boots and gave them new life. The&#38;nbsp; co-curated collection included unreleased prototypes, special editions, limited runs and some of Red Wing’s rarest, unseen, and most exclusive styles, which were offered up for auction in a collaboration for good.
Proceeds were dedicated to the Want Show Laundry Redefine Project, a circular fashion initiative focusing on uniting Taiwan’s laundromats to sell long-forgotten items of clothing, covering unpaid cleaning bills, and benefiting other charitable causes in Taiwan.
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	CHAPTER 2 - BIONI SAMP 


Nestled in a hidden corner of a London park is a small green hut that serves as the workspace of international DJ and beekepeer Bioni Samp. But the enigmatic musician isn’t your average DJ. Using synthesizers of his own design, Bioni composes music from the sounds of bees and honey as a way to draw attention to the fragile ecosystem of pollinators.


	&#60;img width="1370" height="914" width_o="1370" height_o="914" data-src="https://freight.cargo.site/t/original/i/601bc0fa22dc4e1a96869a2f56708314d1ccd61dd1c29c8df3841af1f50f69be/RWH_OoF_LandingPage_BS1.jpeg" data-mid="100586641" border="0"  src="https://freight.cargo.site/w/1000/i/601bc0fa22dc4e1a96869a2f56708314d1ccd61dd1c29c8df3841af1f50f69be/RWH_OoF_LandingPage_BS1.jpeg" /&#62;

	&#60;img width="956" height="1197" width_o="956" height_o="1197" data-src="https://freight.cargo.site/t/original/i/f65e99fed99dc3d26ce7b19ba3a9de595eafa8c1330f75435daaf28caf231956/000062010002.jpg" data-mid="100586637" border="0"  src="https://freight.cargo.site/w/956/i/f65e99fed99dc3d26ce7b19ba3a9de595eafa8c1330f75435daaf28caf231956/000062010002.jpg" /&#62;
	&#60;img width="991" height="1241" width_o="991" height_o="1241" data-src="https://freight.cargo.site/t/original/i/b01aa78689411d2e962e897a545acd181c84ba5273661e2aae09054bc145ac83/000062080006.jpg" data-mid="100586636" border="0"  src="https://freight.cargo.site/w/991/i/b01aa78689411d2e962e897a545acd181c84ba5273661e2aae09054bc145ac83/000062080006.jpg" /&#62;

	&#60;img width="1232" height="985" width_o="1232" height_o="985" data-src="https://freight.cargo.site/t/original/i/2414e6035250c82139be38b32bfdade178c535094f620a2c3f38831c025b9eea/000062010007.jpg" data-mid="100586635" border="0"  src="https://freight.cargo.site/w/1000/i/2414e6035250c82139be38b32bfdade178c535094f620a2c3f38831c025b9eea/000062010007.jpg" /&#62;&#60;img width="870" height="681" width_o="870" height_o="681" data-src="https://freight.cargo.site/t/original/i/4ffdce0240037efe8614ce121eac5ef6b088ffb30eed054ac19916787d027e5a/RWH_OoF_LandingPage_BS3.jpeg" data-mid="100586639" border="0"  src="https://freight.cargo.site/w/870/i/4ffdce0240037efe8614ce121eac5ef6b088ffb30eed054ac19916787d027e5a/RWH_OoF_LandingPage_BS3.jpeg" /&#62;


	CHAPTER 3 - CONCRETE COWGIRL
Erin Brown isn’t your average cowgirl—she’s the Concrete Cowgirl. A life-long equestrian and proud associate of the historic Fletcher Street Urban Riding Club, Erin spends her days riding horses and running the Philadelphia Urban Riding Academy. Its mission: Preserving the life, legacy, and culture of Black urban cowboys and cowgirls in the city of Philadelphia.
	

&#60;img width="1370" height="914" width_o="1370" height_o="914" data-src="https://freight.cargo.site/t/original/i/ea6f479ac75aacba68a38f207e9f632f88eed1770766022085238dbe7ff43238/RWH_OoF_LandingPage_CC1.jpeg" data-mid="100586774" border="0"  src="https://freight.cargo.site/w/1000/i/ea6f479ac75aacba68a38f207e9f632f88eed1770766022085238dbe7ff43238/RWH_OoF_LandingPage_CC1.jpeg" /&#62;

	&#60;img width="2384" height="4240" width_o="2384" height_o="4240" data-src="https://freight.cargo.site/t/original/i/c44c4f155f2b9e198867ba8b64a5219c66422ad63ce0859d8ef2dddb1ca7ea3b/Erin.jpeg" data-mid="147335627" border="0"  src="https://freight.cargo.site/w/1000/i/c44c4f155f2b9e198867ba8b64a5219c66422ad63ce0859d8ef2dddb1ca7ea3b/Erin.jpeg" /&#62;
	&#60;img width="1560" height="2768" width_o="1560" height_o="2768" data-src="https://freight.cargo.site/t/original/i/89a0cf99f5eb58aba01f29d0cb7f98a8b2d53fe6e654109a228f18ea11768341/Erin2.jpeg" data-mid="147335626" border="0"  src="https://freight.cargo.site/w/1000/i/89a0cf99f5eb58aba01f29d0cb7f98a8b2d53fe6e654109a228f18ea11768341/Erin2.jpeg" /&#62;

	&#60;img width="2768" height="1560" width_o="2768" height_o="1560" data-src="https://freight.cargo.site/t/original/i/421f5f7844131d61a733ff24f23079aab9f00ddaee6ae045b8a89e9bb4ce9d1a/DSC00198.JPG" data-mid="100586926" border="0"  src="https://freight.cargo.site/w/1000/i/421f5f7844131d61a733ff24f23079aab9f00ddaee6ae045b8a89e9bb4ce9d1a/DSC00198.JPG" /&#62;&#60;img width="870" height="681" width_o="870" height_o="681" data-src="https://freight.cargo.site/t/original/i/ad1592e91c50fb1a6d54e432e18b2e08df15e402ca11db3fd5aa62ee184e2150/RWH_OoF_LandingPage_CC4.jpeg" data-mid="100586772" border="0"  src="https://freight.cargo.site/w/870/i/ad1592e91c50fb1a6d54e432e18b2e08df15e402ca11db3fd5aa62ee184e2150/RWH_OoF_LandingPage_CC4.jpeg" /&#62;
ADDITIONAL STORIES
	Out Of Fashion lives on as an ongoing platform celebrating uncoventional stories from all over the world. In partnership with local photographers, we produced documentary-style photo essays with a distinctly editorial eye. Below are some of my favorite stories.

	Tiger Hood  / Photographed by David Sharp Jr. (@_vol.1)New York City, USA


	While most golfers opt for fairways and greens, Patrick “Tiger Hood” Barr makes the whole city his course. After finding a golf club in a garbage can in 2008, he’s been trading grass for asphalt and golf balls for milk containers ever since. An artist by profession, Patrick sells his photography in Manhattan and has spent decades traveling across the boroughs capturing daily life in the city. Now, he still carries his camera with him as he carts his clubs across New York City, aiming for a small cardboard box on the side streets.

	
&#60;img width="1973" height="2645" width_o="1973" height_o="2645" data-src="https://freight.cargo.site/t/original/i/f91ffb146f1a2d851e5144698747918ae9d17205f87fc1940d5d2412bcf9b4ac/000694130008-FULL-BODY-6305.jpeg" data-mid="147237830" border="0"  src="https://freight.cargo.site/w/1000/i/f91ffb146f1a2d851e5144698747918ae9d17205f87fc1940d5d2412bcf9b4ac/000694130008-FULL-BODY-6305.jpeg" /&#62;
&#60;img width="1500" height="2263" width_o="1500" height_o="2263" data-src="https://freight.cargo.site/t/original/i/55173b62d0e43fcb789312ee83b3fadf94eb28815742953e9c7d486d374fb87a/000694130021-WIDE-SWING-6315.jpeg" data-mid="147237833" border="0"  src="https://freight.cargo.site/w/1000/i/55173b62d0e43fcb789312ee83b3fadf94eb28815742953e9c7d486d374fb87a/000694130021-WIDE-SWING-6315.jpeg" /&#62;
&#60;img width="4096" height="4736" width_o="4096" height_o="4736" data-src="https://freight.cargo.site/t/original/i/5dbd69a78915ff811f0faf24d9d872c563e8644a226e58de67b87a46c1766a4c/IMG_1963-BOOT-CARTONS-6321.jpeg" data-mid="147237828" border="0"  src="https://freight.cargo.site/w/1000/i/5dbd69a78915ff811f0faf24d9d872c563e8644a226e58de67b87a46c1766a4c/IMG_1963-BOOT-CARTONS-6321.jpeg" /&#62;
&#60;img width="2075" height="3130" width_o="2075" height_o="3130" data-src="https://freight.cargo.site/t/original/i/b1a84c1ed883e228b13cf7a376b226f8a6c80ba1d2d978d22bf670fbf0f5b71f/000694130010-MEDIUM-BOOT-9487.jpeg" data-mid="147237829" border="0"  src="https://freight.cargo.site/w/1000/i/b1a84c1ed883e228b13cf7a376b226f8a6c80ba1d2d978d22bf670fbf0f5b71f/000694130010-MEDIUM-BOOT-9487.jpeg" /&#62;
&#60;img width="2075" height="3130" width_o="2075" height_o="3130" data-src="https://freight.cargo.site/t/original/i/ccc3342bde15b1e196024c52e0f3c94ad5cb4639f6b7e3c4ef3316fa0853939c/000694130018-WIDE-SWING-9536.jpeg" data-mid="147237831" border="0"  src="https://freight.cargo.site/w/1000/i/ccc3342bde15b1e196024c52e0f3c94ad5cb4639f6b7e3c4ef3316fa0853939c/000694130018-WIDE-SWING-9536.jpeg" /&#62;


	Domitilla Leoni  / Photographed by Chiara Giannoni (@jungle_kia)Verona, Italy


	Motorcyclist and mechanic, Domitilla’s life didn’t always revolve around the racetrack. In another life, Leoni was a model and presenter. Now, she runs a 24/7 workshop where she repairs motorcycles, Airstreams, and everything in between. “I went from the catwalk to racetrack, from high heels to Red Wings,” she says.Once a year, Leoni is leading the Women Motors Bootcamp, a 3-day women’s empowerment event that she ideated after a handful of her friends asked to try her bikes. The event teaches thousands of women to safely ride motorcycles, participate in other off-road sports, and fly airplanes. “It’s a girl’s opportunity to do everything they’ve ever wanted,” says Leoni.


&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/3db4fb663e3fd96c0eb21b057f4ee3d07dbfa68ebfc90beabade7103c8c9b706/_LUX7659-9239.jpeg" data-mid="147238366" border="0"  src="https://freight.cargo.site/w/1000/i/3db4fb663e3fd96c0eb21b057f4ee3d07dbfa68ebfc90beabade7103c8c9b706/_LUX7659-9239.jpeg" /&#62;
&#60;img width="2400" height="1799" width_o="2400" height_o="1799" data-src="https://freight.cargo.site/t/original/i/8417b9f20fa43653d50e439e9e3bb7a1697926c6f15bc8c1883ffff9d6645e7a/B0010020-9303.jpeg" data-mid="147238358" border="0"  src="https://freight.cargo.site/w/1000/i/8417b9f20fa43653d50e439e9e3bb7a1697926c6f15bc8c1883ffff9d6645e7a/B0010020-9303.jpeg" /&#62;
&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/0e25d089439f1aacee697550240906583fb5ad7b782ad86a076ae5934f475a7f/_LUC9280-6720-1.jpeg" data-mid="147238361" border="0"  src="https://freight.cargo.site/w/1000/i/0e25d089439f1aacee697550240906583fb5ad7b782ad86a076ae5934f475a7f/_LUC9280-6720-1.jpeg" /&#62;
&#60;img width="3712" height="5568" width_o="3712" height_o="5568" data-src="https://freight.cargo.site/t/original/i/37c75c62666d4bb65e97cc7330acd7839aefec181b9adec1bbd8bdf2b9b6b13e/_LUX7059-9216.jpeg" data-mid="147238913" border="0"  src="https://freight.cargo.site/w/1000/i/37c75c62666d4bb65e97cc7330acd7839aefec181b9adec1bbd8bdf2b9b6b13e/_LUX7059-9216.jpeg" /&#62;
&#60;img width="1600" height="2400" width_o="1600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/668b18b0388700ff983ef64a33a04e5a0308e8fed365416f73b3892e098c23d7/_LUC9755-9289.jpeg" data-mid="147238365" border="0"  src="https://freight.cargo.site/w/1000/i/668b18b0388700ff983ef64a33a04e5a0308e8fed365416f73b3892e098c23d7/_LUC9755-9289.jpeg" /&#62;
&#60;img width="1600" height="2400" width_o="1600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/73b199fa5a2f25907bcdd31cd0e5c953aa88f3b8706ee094c8b67099f6beeeee/_LUC0071-6751.jpeg" data-mid="147238362" border="0"  src="https://freight.cargo.site/w/1000/i/73b199fa5a2f25907bcdd31cd0e5c953aa88f3b8706ee094c8b67099f6beeeee/_LUC0071-6751.jpeg" /&#62;
&#60;img width="1600" height="2400" width_o="1600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/68c30272a268e4f8e37dda079b328b7b49c9ad8f0bad08f7d699ad0b886d4978/_LUC0254-9273.jpeg" data-mid="147238364" border="0"  src="https://freight.cargo.site/w/1000/i/68c30272a268e4f8e37dda079b328b7b49c9ad8f0bad08f7d699ad0b886d4978/_LUC0254-9273.jpeg" /&#62;


	Chavis Flagg  / Photographed by Salim Garcia (@salimgarcia)Atlanta, Georgia


	Chavis Flagg consistently pushes the boundaries of music. Unconstrained by notions of what “could” or “should” be, he is a master of disruption, his music blurring the lines of genre, style, and technique At the age of 24, he’s mastered over 6 instruments by ear and acts as sole producer of his own albums. His drive to challenge himself and others to try something new enables him to subvert expectations and create a sound altogether his own.

	
&#60;img width="1000" height="1215" width_o="1000" height_o="1215" data-src="https://freight.cargo.site/t/original/i/1202b26901e8a9ccf20cea898613b5f3ce97f8f082629d876d9d3c1cbbd6ee81/img0413-6401.png" data-mid="147239609" border="0"  src="https://freight.cargo.site/w/1000/i/1202b26901e8a9ccf20cea898613b5f3ce97f8f082629d876d9d3c1cbbd6ee81/img0413-6401.png" /&#62;
&#60;img width="1000" height="1187" width_o="1000" height_o="1187" data-src="https://freight.cargo.site/t/original/i/341917b38813ca2f561e53b39be11215c5d1aa5bc42ab6f60ea2dd7885e51eff/img0418-6442.png" data-mid="147239777" border="0"  src="https://freight.cargo.site/w/1000/i/341917b38813ca2f561e53b39be11215c5d1aa5bc42ab6f60ea2dd7885e51eff/img0418-6442.png" /&#62;
&#60;img width="4564" height="6806" width_o="4564" height_o="6806" data-src="https://freight.cargo.site/t/original/i/8e94300d420aedffb295f4ea018b738ed160827afa06580ff4e52ee259a83a1d/img0490-9584.jpeg" data-mid="147239748" border="0"  src="https://freight.cargo.site/w/1000/i/8e94300d420aedffb295f4ea018b738ed160827afa06580ff4e52ee259a83a1d/img0490-9584.jpeg" /&#62;
&#60;img width="1000" height="857" width_o="1000" height_o="857" data-src="https://freight.cargo.site/t/original/i/c50a63dc668683b983b9c0f1694dfaada6924f7cc7957c6571076f8f2dfd47d4/img0414-6404.png" data-mid="147239705" border="0"  src="https://freight.cargo.site/w/1000/i/c50a63dc668683b983b9c0f1694dfaada6924f7cc7957c6571076f8f2dfd47d4/img0414-6404.png" /&#62;
&#60;img width="1000" height="1224" width_o="1000" height_o="1224" data-src="https://freight.cargo.site/t/original/i/3e684d8473cd378915c454f79346f0a2c160e823383bf69180f7177bd861dba0/img0415-9589-1.png" data-mid="147241164" border="0"  src="https://freight.cargo.site/w/1000/i/3e684d8473cd378915c454f79346f0a2c160e823383bf69180f7177bd861dba0/img0415-9589-1.png" /&#62;
&#60;img width="4555" height="6493" width_o="4555" height_o="6493" data-src="https://freight.cargo.site/t/original/i/a4316e6b260f63dea4230cc4faee2df8284748c73baac42381d67a65300d891f/img0492-6028.jpeg" data-mid="147239862" border="0"  src="https://freight.cargo.site/w/1000/i/a4316e6b260f63dea4230cc4faee2df8284748c73baac42381d67a65300d891f/img0492-6028.jpeg" /&#62;


	Nienke Lit  / Photographed by Jan Bijl (@janbijl)The Hague, Netherlands


	Artist, model, surfer, motorcyclist — Nienke Lit is a true renaissance woman, living life on her own terms, creating along the way. Her unique artistic style — falling somewhere in the balance between fantasy, femininity, and edge — mirrors who she is, each piece the embodiment of both her fluidity and her nuance, her strength and her darkness. Often drawing inspiration from thought, dreams, and music, Nienke can’t imagine life without art.“I am what I do. I wouldn’t feel like myself if I didn’t do what I do. A drawing or painting technique can change the way I see or go about things in real life. Living life according to my own rules.”

	
&#60;img width="2200" height="1467" width_o="2200" height_o="1467" data-src="https://freight.cargo.site/t/original/i/f44b953b4b26a4c7ca6662694ebf90e9c3aed2d3c5ede55d74bc7755cd1412b6/JAN_4409-LowRes-9156.jpeg" data-mid="147241047" border="0"  src="https://freight.cargo.site/w/1000/i/f44b953b4b26a4c7ca6662694ebf90e9c3aed2d3c5ede55d74bc7755cd1412b6/JAN_4409-LowRes-9156.jpeg" /&#62;
&#60;img width="1467" height="2200" width_o="1467" height_o="2200" data-src="https://freight.cargo.site/t/original/i/e3fc69aee2aad8719c682ff412a1877165605a344f8f0d68be084525fe5d0f3a/JAN_4078-LowRes-6661.jpeg" data-mid="147241049" border="0"  src="https://freight.cargo.site/w/1000/i/e3fc69aee2aad8719c682ff412a1877165605a344f8f0d68be084525fe5d0f3a/JAN_4078-LowRes-6661.jpeg" /&#62;
&#60;img width="2200" height="1467" width_o="2200" height_o="1467" data-src="https://freight.cargo.site/t/original/i/b561f55d207748ce3e60a899532c86386830150eab1f673ab8ea88cca2c4f80e/JAN_4097-LowRes-9113.jpeg" data-mid="147241048" border="0"  src="https://freight.cargo.site/w/1000/i/b561f55d207748ce3e60a899532c86386830150eab1f673ab8ea88cca2c4f80e/JAN_4097-LowRes-9113.jpeg" /&#62;
&#60;img width="1467" height="2200" width_o="1467" height_o="2200" data-src="https://freight.cargo.site/t/original/i/6fb420e07141aea3722d97174f77e39b8d8714f3e7046b8f5344d9c5831155bc/JAN_3949-LowRes-9601.jpeg" data-mid="147241053" border="0"  src="https://freight.cargo.site/w/1000/i/6fb420e07141aea3722d97174f77e39b8d8714f3e7046b8f5344d9c5831155bc/JAN_3949-LowRes-9601.jpeg" /&#62;
&#60;img width="1467" height="2200" width_o="1467" height_o="2200" data-src="https://freight.cargo.site/t/original/i/1f5b46bc501826776d06fb32f17cb819c4ca4f558737ddf5c323b2496796dc37/JAN_3953-LowRes-9153.jpeg" data-mid="147241051" border="0"  src="https://freight.cargo.site/w/1000/i/1f5b46bc501826776d06fb32f17cb819c4ca4f558737ddf5c323b2496796dc37/JAN_3953-LowRes-9153.jpeg" /&#62;
&#60;img width="1467" height="2200" width_o="1467" height_o="2200" data-src="https://freight.cargo.site/t/original/i/15e10470816798a520e5c1c3db2fb8437576b41943f970357ad8d7aac453b0b7/JAN_3451-LowRes-6647.jpeg" data-mid="147241052" border="0"  src="https://freight.cargo.site/w/1000/i/15e10470816798a520e5c1c3db2fb8437576b41943f970357ad8d7aac453b0b7/JAN_3451-LowRes-6647.jpeg" /&#62;
&#60;img width="1467" height="2200" width_o="1467" height_o="2200" data-src="https://freight.cargo.site/t/original/i/d5a0cd867fdcf0fdcd0bfd0d099c214a5acefb747a5fb589f35235dc3ae98ac9/JAN_3941-LowRes-9145.jpeg" data-mid="147241050" border="0"  src="https://freight.cargo.site/w/1000/i/d5a0cd867fdcf0fdcd0bfd0d099c214a5acefb747a5fb589f35235dc3ae98ac9/JAN_3941-LowRes-9145.jpeg" /&#62;


	Tashawn “Whaffle” Davis -  / Photographed by (@_vol.1)&#38;nbsp;New York City, USA

	After studying illustration at the Fashion Institute of Technology, artist and designer Tashawn “Whaffle” Davis took a break to explore his true passion — 1970s New York. To him, the decade represents the ultimate period of self-expression, an approach he maintains in his own life.As a creative, Davis explores the decade through art in all forms. Both through his research and surrounding himself with beloved items from the period, Davis establishes a deeper connection to his elders and passes down the legacy of those who came before.

&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2347342712ef32fd956cd600827abe2601836161a30407fe2b4b6be396515d60/260273827_287807496581718_3452231736359941314_n.jpg" data-mid="189036857" border="0"  src="https://freight.cargo.site/w/1000/i/2347342712ef32fd956cd600827abe2601836161a30407fe2b4b6be396515d60/260273827_287807496581718_3452231736359941314_n.jpg" /&#62;
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&#60;img width="1440" height="1796" width_o="1440" height_o="1796" data-src="https://freight.cargo.site/t/original/i/934aa5a5ba89048e8d6a51b74d628bc26988e93b4f0d040f5694f28ceed5d45a/260824282_596097185001104_8718700972372142395_n.jpg" data-mid="189036859" border="0"  src="https://freight.cargo.site/w/1000/i/934aa5a5ba89048e8d6a51b74d628bc26988e93b4f0d040f5694f28ceed5d45a/260824282_596097185001104_8718700972372142395_n.jpg" /&#62;
&#60;img width="1440" height="1796" width_o="1440" height_o="1796" data-src="https://freight.cargo.site/t/original/i/1531321282a346a4da489602cada4699acb026b911731bccfc6d6863ae245fe5/261149031_246696567531108_7038025987392180287_n.jpg" data-mid="189036861" border="0"  src="https://freight.cargo.site/w/1000/i/1531321282a346a4da489602cada4699acb026b911731bccfc6d6863ae245fe5/261149031_246696567531108_7038025987392180287_n.jpg" /&#62;
&#60;img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/51a1c519243cb8c5effe7756c087f073259d67063105f161673d8db1c74d4756/260829040_934993783780249_4430763177672725480_n.jpg" data-mid="189036860" border="0"  src="https://freight.cargo.site/w/1000/i/51a1c519243cb8c5effe7756c087f073259d67063105f161673d8db1c74d4756/260829040_934993783780249_4430763177672725480_n.jpg" /&#62;
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&#60;img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/75d1d928d387ebb28cef94f84831792a226cffb14f7fdf8dc9c8c6b6acf372cf/261784215_3016479138566480_522853871212665744_n.jpg" data-mid="189036863" border="0"  src="https://freight.cargo.site/w/1000/i/75d1d928d387ebb28cef94f84831792a226cffb14f7fdf8dc9c8c6b6acf372cf/261784215_3016479138566480_522853871212665744_n.jpg" /&#62;
&#60;img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/06fa40b7be034d3cfcd0b82b073cc3b65b457caf51d7403e9ab7e32c0b361cd6/262003324_936387617296654_8551640702498726420_n.jpg" data-mid="189036864" border="0"  src="https://freight.cargo.site/w/1000/i/06fa40b7be034d3cfcd0b82b073cc3b65b457caf51d7403e9ab7e32c0b361cd6/262003324_936387617296654_8551640702498726420_n.jpg" /&#62;


	Role: Creative Director / CopyConcept, Tagline, Scripts, Copy Lead.
Team: Aaron Seymour-Andersson, Alice Chiapperini, Jennifer David.
Director: Akinola David Jr. / Production House: Iconoclast / Director: Leo Aguirre (Concrete Cowgirl) / CD &#38;amp; Head of brand @ Red Wing: Aaron Seymour-AnderssonC
</description>
		
	</item>
		
		
	<item>
		<title>Unstatus Quo</title>
				
		<link>https://matteocapaldi.com/Unstatus-Quo</link>

		<pubDate>Fri, 26 Feb 2021 03:53:25 +0000</pubDate>

		<dc:creator>Matteo Capaldi — Creative Director</dc:creator>

		<guid isPermaLink="true">https://matteocapaldi.com/Unstatus-Quo</guid>

		<description>track, inspired by the campaign tagline, and sampling elements of JaPalms / Unstatus Quo
Forget old Vegas. What happens here resonates everywhere.
&#38;nbsp;

Las Vegas has been offering the same clichés for decades. For the relaunch of the Palms resort, we gathered a crew of status quo saboteurs to subvert the tired expectations of what Vegas has become — and to bring culture back to a city that had lost it.
Featured on&#38;nbsp;Billboard, Grammy, Hypebeast,  Forbes, People, Paper, Vibe, NBC, ET, The Drum,&#38;nbsp;Travel Weekly, Daily Mail, Telemundo, HotNewHipHop, The Hollywood Reporter, Popsugar, Men’s Journal,&#38;nbsp;AdAge, Adweek.
	

Hero Film


&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/fe397b89a2b85bd53e4f12e0684fb6e13bb75d3456935a0e8a911b0e498cb27a/Revok_painting.gif" data-mid="100201843" border="0"  src="https://freight.cargo.site/w/400/i/fe397b89a2b85bd53e4f12e0684fb6e13bb75d3456935a0e8a911b0e498cb27a/Revok_painting.gif" /&#62;
&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/b9b3eaea75363a25d3893903b2d88c21a5233259cbfc5614e16057fd907e2c0e/Emily.gif" data-mid="100201839" border="0"  src="https://freight.cargo.site/w/400/i/b9b3eaea75363a25d3893903b2d88c21a5233259cbfc5614e16057fd907e2c0e/Emily.gif" /&#62;
&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/2dc858dfa1fad76c757d991d7f9f376a65a0ac6e700a6624fb96bd2e3caede8d/Cardi_full.gif" data-mid="100201844" border="0"  src="https://freight.cargo.site/w/400/i/2dc858dfa1fad76c757d991d7f9f376a65a0ac6e700a6624fb96bd2e3caede8d/Cardi_full.gif" /&#62;
&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/e3a3f36440afc63f50e22ef1a3c0f82a4ca7c7e0377117eaf19a5e9c6d6588c4/MarshGif.gif" data-mid="100201847" border="0"  src="https://freight.cargo.site/w/720/i/e3a3f36440afc63f50e22ef1a3c0f82a4ca7c7e0377117eaf19a5e9c6d6588c4/MarshGif.gif" /&#62;
&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/c24562f362c16e1a9772b07dd845c52e838566a41272fcfa226304a2f2485730/Dapper.gif" data-mid="100201841" border="0"  src="https://freight.cargo.site/w/400/i/c24562f362c16e1a9772b07dd845c52e838566a41272fcfa226304a2f2485730/Dapper.gif" /&#62;
&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/d9daf6fd38c23ce6d598a600b31fcd0428bfe058615ba9bd7277e02785a593fc/Ozuna_3.gif" data-mid="100201838" border="0"  src="https://freight.cargo.site/w/400/i/d9daf6fd38c23ce6d598a600b31fcd0428bfe058615ba9bd7277e02785a593fc/Ozuna_3.gif" /&#62;
&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/d326c9cd0e2a3428c7a47965fe6da7606969db8ac1b9670f9db2a6f834a19e10/PingGif.gif" data-mid="100201852" border="0"  src="https://freight.cargo.site/w/720/i/d326c9cd0e2a3428c7a47965fe6da7606969db8ac1b9670f9db2a6f834a19e10/PingGif.gif" /&#62;
&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/9409983f4cf1475cf63c8f7638bef096033c49ef88286a71f0ffab1dede4fd7d/LeticiaGif.gif" data-mid="100201851" border="0"  src="https://freight.cargo.site/w/720/i/9409983f4cf1475cf63c8f7638bef096033c49ef88286a71f0ffab1dede4fd7d/LeticiaGif.gif" /&#62;
&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/0fae42626022a215d25ffc123632e55be542e4f813f5c40d78987419ee2f60ce/kengif.gif" data-mid="100201845" border="0"  src="https://freight.cargo.site/w/720/i/0fae42626022a215d25ffc123632e55be542e4f813f5c40d78987419ee2f60ce/kengif.gif" /&#62;


	The activation -&#38;nbsp;Unstatus Quo Drops

The Palms launch film was also the only way to get one-of-a-kind art pieces and products.

 We hacked the YouTube Cards functionality to drop exclusive creations from partner artists and brands within our film. Pieces from Joshua Vides &#38;amp; Nike, REVOK, Dapper Dan &#38;amp; Gucci, and others were only available to those who watched the launch film.

&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/7cc1893da3f43d1767ddf61384b836657510a7c8f2ce2410d2c546469c3529d6/UQDROPS.gif" data-mid="100201864" border="0"  src="https://freight.cargo.site/w/1000/i/7cc1893da3f43d1767ddf61384b836657510a7c8f2ce2410d2c546469c3529d6/UQDROPS.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/14f3bb7352285600ed21b9770f2e92607f278050df98788073a8c72fc5abfd97/JoshNikes.jpg" data-mid="100201856" border="0"  src="https://freight.cargo.site/w/1000/i/14f3bb7352285600ed21b9770f2e92607f278050df98788073a8c72fc5abfd97/JoshNikes.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/77f7e6895af79ea2cf934bcbb0be346993b91a4a93c4b6f75fec0f95a56ea363/Jason_REVOK.jpg" data-mid="100201858" border="0"  src="https://freight.cargo.site/w/1000/i/77f7e6895af79ea2cf934bcbb0be346993b91a4a93c4b6f75fec0f95a56ea363/Jason_REVOK.jpg" /&#62;
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/e8eaa9b6f174c96e3f0b8937badb78eff223f6fca8ba3f97be3744ee61d7d31a/DapperDan_Gucci.jpg" data-mid="100201857" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e8eaa9b6f174c96e3f0b8937badb78eff223f6fca8ba3f97be3744ee61d7d31a/DapperDan_Gucci.jpg" /&#62;


The brand &#38;amp; music partnership

A new, unreleased track featuring samples of
James Brown was co-created with LA rapper Duckwrth as the soundtrack across our films. It was released in unison with the campaign across all major music streaming services including Apple Music and Spotify. The brand partnership included naming the track and designing the album cover art in partnership with artist REVOK. 
"Unstatus Quo" debuted as #5 on the Anti Pop playlist on Spotify.

	&#60;img width="1920" height="1079" width_o="1920" height_o="1079" data-src="https://freight.cargo.site/t/original/i/5bbd9b2463908aac8ba1f54063555eafd9892e154a4d6c2725d2818339d1d39c/Unstatus_Quo_Album_Art.jpg" data-mid="100201860" border="0"  src="https://freight.cargo.site/w/1000/i/5bbd9b2463908aac8ba1f54063555eafd9892e154a4d6c2725d2818339d1d39c/Unstatus_Quo_Album_Art.jpg" /&#62;
 

Highlights from the 40+ additional content pieces

	
Ken Block - Donuts


Andy Warhol - Ping Pong Dining Table
Adriana Lima - Basquiat on the Side

Dapper Dan &#38;amp; Ezra Miller - Feeling Gucci
	

Chris Staples - In-Room Dunk Service
Revok - UntitledOzuna - Tea Time


Un-Manifesto

OOH
From drinking with the sharks at Damien Hirst’s ‘Unknown’ Bar to rare steak and rarer whisky at Scotch 80; balling out in the Hardwood Suite to drinking in the ultimate view of Vegas from Apex’s 55-story rooftop, we obsessed and celebrated the details that make Palms unique througout the campaign.

&#60;img width="2500" height="833" width_o="2500" height_o="833" data-src="https://freight.cargo.site/t/original/i/004cab1a6a12c7578836a9157ec00f80fa3545fa6c20cb803ff0911b54157ecd/2.jpg" data-mid="100201870" border="0"  src="https://freight.cargo.site/w/1000/i/004cab1a6a12c7578836a9157ec00f80fa3545fa6c20cb803ff0911b54157ecd/2.jpg" /&#62;
&#60;img width="1882" height="550" width_o="1882" height_o="550" data-src="https://freight.cargo.site/t/original/i/0520f70032302d225cfe67228fef19183622cc53211fde8bd42c9205e50e5e9c/3.jpg" data-mid="100201869" border="0"  src="https://freight.cargo.site/w/1000/i/0520f70032302d225cfe67228fef19183622cc53211fde8bd42c9205e50e5e9c/3.jpg" /&#62;
&#60;img width="1920" height="560" width_o="1920" height_o="560" data-src="https://freight.cargo.site/t/original/i/937f4a2a65fedc5204d18d84987466e36ed859dcbf993c7c1480ba7608586332/4.jpg" data-mid="100201868" border="0"  src="https://freight.cargo.site/w/1000/i/937f4a2a65fedc5204d18d84987466e36ed859dcbf993c7c1480ba7608586332/4.jpg" /&#62;


The #UnstatusQuo Crew Of Influence In partnership with our team of cultural icons, we created a blast of culture-jamming art, products and experiences — and a ton of content — all of which proved that Palms is different by design.


	&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/2dc858dfa1fad76c757d991d7f9f376a65a0ac6e700a6624fb96bd2e3caede8d/Cardi_full.gif" data-mid="100201844" border="0"  src="https://freight.cargo.site/w/400/i/2dc858dfa1fad76c757d991d7f9f376a65a0ac6e700a6624fb96bd2e3caede8d/Cardi_full.gif" /&#62;
Cardi B
Musician, Ex-Stripper &#38;amp; Cultural Phenomenon
	&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/fe397b89a2b85bd53e4f12e0684fb6e13bb75d3456935a0e8a911b0e498cb27a/Revok_painting.gif" data-mid="100201843" border="0"  src="https://freight.cargo.site/w/400/i/fe397b89a2b85bd53e4f12e0684fb6e13bb75d3456935a0e8a911b0e498cb27a/Revok_painting.gif" /&#62;
REVOKGraffiti Writer Turned Gallery Artist
	&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/0fae42626022a215d25ffc123632e55be542e4f813f5c40d78987419ee2f60ce/kengif.gif" data-mid="100201845" border="0"  src="https://freight.cargo.site/w/720/i/0fae42626022a215d25ffc123632e55be542e4f813f5c40d78987419ee2f60ce/kengif.gif" /&#62;Ken Block
Rally Champion &#38;amp; 
YouTube Sensation

	
&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/c24562f362c16e1a9772b07dd845c52e838566a41272fcfa226304a2f2485730/Dapper.gif" data-mid="100201841" border="0"  src="https://freight.cargo.site/w/400/i/c24562f362c16e1a9772b07dd845c52e838566a41272fcfa226304a2f2485730/Dapper.gif" /&#62;Dapper Dan
Harlem Legend, Activist, Designer &#38;amp; Gucci Partner

	&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/b9b3eaea75363a25d3893903b2d88c21a5233259cbfc5614e16057fd907e2c0e/Emily.gif" data-mid="100201839" border="0"  src="https://freight.cargo.site/w/400/i/b9b3eaea75363a25d3893903b2d88c21a5233259cbfc5614e16057fd907e2c0e/Emily.gif" /&#62;Emily Ratajkowsky 
Model, Fashion Designer &#38;amp; Activist
	&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/23720b82a8157f8499b415acc9f6fc81ce3edf7f50c30f256a42bf1d32755d95/Adriana.gif" data-mid="100201835" border="0"  src="https://freight.cargo.site/w/400/i/23720b82a8157f8499b415acc9f6fc81ce3edf7f50c30f256a42bf1d32755d95/Adriana.gif" /&#62;Adriana Lima
Supermodel, Mother &#38;amp; Athlete

	&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/d9daf6fd38c23ce6d598a600b31fcd0428bfe058615ba9bd7277e02785a593fc/Ozuna_3.gif" data-mid="100201838" border="0"  src="https://freight.cargo.site/w/400/i/d9daf6fd38c23ce6d598a600b31fcd0428bfe058615ba9bd7277e02785a593fc/Ozuna_3.gif" /&#62;OzunaLatin Trap Legend &#38;amp; Tea Aficionado
	&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/e3a3f36440afc63f50e22ef1a3c0f82a4ca7c7e0377117eaf19a5e9c6d6588c4/MarshGif.gif" data-mid="100201847" border="0"  src="https://freight.cargo.site/w/720/i/e3a3f36440afc63f50e22ef1a3c0f82a4ca7c7e0377117eaf19a5e9c6d6588c4/MarshGif.gif" /&#62;

Marshmello
DJ, Gamer, Helmet Head
	&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/9bfe44d7575020b8522c4f91a8261bb58a1977fa4d7593c113ce0f0b9ce16c9f/RitaGif.gif" data-mid="100201846" border="0"  src="https://freight.cargo.site/w/720/i/9bfe44d7575020b8522c4f91a8261bb58a1977fa4d7593c113ce0f0b9ce16c9f/RitaGif.gif" /&#62;Rita Ora
Refugee, Musician &#38;amp; Designer

	&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/1d5b18db71c74d99cec91fa7cac19ee924abec58f374748a5abad7aa30d05aed/RyanGif.gif" data-mid="100201848" border="0"  src="https://freight.cargo.site/w/720/i/1d5b18db71c74d99cec91fa7cac19ee924abec58f374748a5abad7aa30d05aed/RyanGif.gif" /&#62;
 Ryan Sheckler 
World Champion Skater &#38;amp; Grew Up At Palms 
	&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/cf6d5b6d67b3fcff154c7aaf717c922157f8b3adf5225f8b43fa51955617cef9/EzraGif.gif" data-mid="100201849" border="0"  src="https://freight.cargo.site/w/400/i/cf6d5b6d67b3fcff154c7aaf717c922157f8b3adf5225f8b43fa51955617cef9/EzraGif.gif" /&#62;Ezra Miller
Actor, Queer Advocate &#38;amp; Social Media Dissenter*
	&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/9409983f4cf1475cf63c8f7638bef096033c49ef88286a71f0ffab1dede4fd7d/LeticiaGif.gif" data-mid="100201851" border="0"  src="https://freight.cargo.site/w/720/i/9409983f4cf1475cf63c8f7638bef096033c49ef88286a71f0ffab1dede4fd7d/LeticiaGif.gif" /&#62;Leticia Bufoni
World Champion Skater


	&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/2e03193b4f562142b82d721e4a4c90796310ba2969bf1b12f77d7fee227c197c/timothy.gif" data-mid="100201837" border="0"  src="https://freight.cargo.site/w/400/i/2e03193b4f562142b82d721e4a4c90796310ba2969bf1b12f77d7fee227c197c/timothy.gif" /&#62;
Timothy Curtis
Graffiti Writer Turned Gallery Artist 
	&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/06dfd3693a93512542a9c15f8d348002ec8a14c8232e7019ae5c35640c988e22/JoshuaGif.gif" data-mid="100201850" border="0"  src="https://freight.cargo.site/w/720/i/06dfd3693a93512542a9c15f8d348002ec8a14c8232e7019ae5c35640c988e22/JoshuaGif.gif" /&#62;Joshua Vides
Shoe Designer &#38;amp; Artist
	&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/cf28c4b942b5bba92e1c48a2a038959d70c066516abbc09697b946453db24dad/PantoneGif.gif" data-mid="100201854" border="0"  src="https://freight.cargo.site/w/720/i/cf28c4b942b5bba92e1c48a2a038959d70c066516abbc09697b946453db24dad/PantoneGif.gif" /&#62;Felipe Pantone
Graffiti Writer Turned Gallery Artist


	&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/18541d84aab2b91914f0e219db22a92b9a4eb1b6a0af2b47c36f5f0162ee7d58/GaryGif.gif" data-mid="100201853" border="0"  src="https://freight.cargo.site/w/720/i/18541d84aab2b91914f0e219db22a92b9a4eb1b6a0af2b47c36f5f0162ee7d58/GaryGif.gif" /&#62;
Gary Stranger
Graffiti Writer Turned Typographer
	&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/9aa832fd7df8a26fbe4a23e9c66400cd2956a8ed86265f0c6de3d56042064c9b/Symon.gif" data-mid="100201836" border="0"  src="https://freight.cargo.site/w/400/i/9aa832fd7df8a26fbe4a23e9c66400cd2956a8ed86265f0c6de3d56042064c9b/Symon.gif" /&#62;
Chef Michael Symon
Iron Chef, Turning BBQ into Fine Dining
	&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/f42ee8cb76f634677bdd5fd2d82ade30e1fa187dfc227fd8bd7df8bd05c98211/Demon.gif" data-mid="100201833" border="0"  src="https://freight.cargo.site/w/400/i/f42ee8cb76f634677bdd5fd2d82ade30e1fa187dfc227fd8bd7df8bd05c98211/Demon.gif" /&#62;
Damien Hirst 
Designed World's Most Expensive Suite at Palms

	&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/6be31abf64a60f44a8b350690a91863f6a4b8a1f7ac589d8cf086fb0a4cb8407/olivia.gif" data-mid="100201832" border="0"  src="https://freight.cargo.site/w/400/i/6be31abf64a60f44a8b350690a91863f6a4b8a1f7ac589d8cf086fb0a4cb8407/olivia.gif" /&#62;
Olivia Steele
Light Artist &#38;amp; Fire Sculptor
	&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/c23a5dfd51d702d1a751e72da64db579b49ad0b15269127647bd32dbf76aae20/baller_dunk.gif" data-mid="100201834" border="0"  src="https://freight.cargo.site/w/400/i/c23a5dfd51d702d1a751e72da64db579b49ad0b15269127647bd32dbf76aae20/baller_dunk.gif" /&#62;
Chris Staples
Dunk Champion &#38;amp; Former Harlem Globetrotter
	&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/d326c9cd0e2a3428c7a47965fe6da7606969db8ac1b9670f9db2a6f834a19e10/PingGif.gif" data-mid="100201852" border="0"  src="https://freight.cargo.site/w/720/i/d326c9cd0e2a3428c7a47965fe6da7606969db8ac1b9670f9db2a6f834a19e10/PingGif.gif" /&#62;
Duckworth feat. James Brown 
Original UQ Soundtrack 


The campaign permeated the news with coverage across a diverse range of media outlets, including: AdAge, Adweek, Billboard, Grammy, Hypebeast,  Forbes, People, Paper, Vibe, NBC, ET, The Drum, Travel Weekly, Daily Mail, Telemundo, HotNewHipHop, The Hollywood Reporter, People En Espanol, Popsugar, Men’s Journal.


&#60;img width="3806" height="1644" width_o="3806" height_o="1644" data-src="https://freight.cargo.site/t/original/i/a7bad60e28eaa435fae57bbfa70d772c7088c660efd473df9bfeb80e7688b2a6/Screen-Shot-2019-05-23-at-2.57.21-PM.png" data-mid="100201867" border="0"  src="https://freight.cargo.site/w/1000/i/a7bad60e28eaa435fae57bbfa70d772c7088c660efd473df9bfeb80e7688b2a6/Screen-Shot-2019-05-23-at-2.57.21-PM.png" /&#62;
&#60;img width="3808" height="1648" width_o="3808" height_o="1648" data-src="https://freight.cargo.site/t/original/i/09a2eadf0d8546380b00818549f65a4ef63083b600e37def14df5ed1a7e571df/Screen-Shot-2019-04-23-at-4.26.26-PM.png" data-mid="100201862" border="0"  src="https://freight.cargo.site/w/1000/i/09a2eadf0d8546380b00818549f65a4ef63083b600e37def14df5ed1a7e571df/Screen-Shot-2019-04-23-at-4.26.26-PM.png" /&#62;Role: Concept, Tagline, Scripts, Copy Lead
Core agency team: Aaron Seymour-Andersson, Alice Chiapperini, Dustin Freeman, Daniel Jones, Thomas Martin.
Director: Sam Brown / DP: Benoit Debie / CD @ Palms: Tal Cooperman / GM @ Palms: Jon GrayC</description>
		
	</item>
		
		
	<item>
		<title>Nike+ Trial Zone</title>
				
		<link>https://matteocapaldi.com/Nike-Trial-Zone</link>

		<pubDate>Wed, 19 Apr 2017 17:16:57 +0000</pubDate>

		<dc:creator>Matteo Capaldi — Creative Director</dc:creator>

		<guid isPermaLink="true">https://matteocapaldi.com/Nike-Trial-Zone</guid>

		<description>NIKE+ TRIAL ZONE

The world's first interactive, true-to-sport, trialling experience. 

While professional athletes have access to unparalleled training, performance assessment and supportive innovation, people trying on shoes are limited to a bench and few feet to jump in. To help consumers make the right decision on their performance wear, select Nike stores were equipped with treadmills and basketball courts, powered by a digital platform, motion sensors and cameras. Every product loaded bespoke drills and interactive games that enabled consumers to test the shoe against key performance indicators. In a world where more and more customers buy online, Nike has provided a legitimate reason to come in store.
Read more on Business Insider, Highsnobiety, Architectural Digest, Nike News.
2017 Cannes Lions, Digital Craft, Shortlist.2018, One Show, Interactive/Experiential, Merit.

SPACE JAM: DEFY ALL MONSTARS&#38;nbsp;
An example of a product-specific experience. For the 20th anniversary of Space Jam, Air Jordan dropped a limited edition AJ XXXI inspired by the most awesomest basketball game in the history of space-time — Tune Squad vs Monstars. We surprised Trial Zone users with a screen takeover from the infamous Monstars, which challenged customers to a cosmic rematch. Customers had the chance to try the shoe while immersed in a gloomy, alien-contaminated court environment, where they could finally take the buzzer beater to defy the Monstars once and for all.


Demo of the Space Jam experience in the Nike Soho Store.

THE IMPACT
Launched alongside the new Nike store in Soho, Nike+ Trial Zone has been scaled across several stores around the world - including Beijing, Paris, Miami - making sure, for the very first time ever, that consumers are in the right shoe before purchase. 

&#60;img width="1340" height="893" width_o="1340" height_o="893" data-src="https://freight.cargo.site/t/original/i/c94c0bfb8e5b78c951538768852939b48e03ed94116bda482c5b03e435b5847a/Live_Bball_Trial_original-1_1340_c.jpg" data-mid="18811837" border="0"  src="https://freight.cargo.site/w/1000/i/c94c0bfb8e5b78c951538768852939b48e03ed94116bda482c5b03e435b5847a/Live_Bball_Trial_original-1_1340_c.jpg" /&#62;
&#60;img width="960" height="640" width_o="960" height_o="640" data-src="https://freight.cargo.site/t/original/i/eb140709da917b2ac382ac42b9a8dc737e2b599cdd983ee31afa8e6e60649036/1060007-1.jpg" data-mid="18811849" border="0"  src="https://freight.cargo.site/w/960/i/eb140709da917b2ac382ac42b9a8dc737e2b599cdd983ee31afa8e6e60649036/1060007-1.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3ef3608301ad4ae2f3fef219e77735e5ebb66fe607eb1e3733fdf415bac2259c/nike-basketball-store-beijing-04.jpg" data-mid="18811844" border="0"  src="https://freight.cargo.site/w/1000/i/3ef3608301ad4ae2f3fef219e77735e5ebb66fe607eb1e3733fdf415bac2259c/nike-basketball-store-beijing-04.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/42fcd1ed8b1f7fbca8b96e317ce355df49b035b759becffeb8a92bb9db418166/nike-basketball-store-beijing-08.jpg" data-mid="18811848" border="0"  src="https://freight.cargo.site/w/1000/i/42fcd1ed8b1f7fbca8b96e317ce355df49b035b759becffeb8a92bb9db418166/nike-basketball-store-beijing-08.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b59dbe22b046ca748811aa1ac1ed373e3d95d944f06d8d5b90174822630bcdd1/nike-basketball-store-beijing-05.jpg" data-mid="18811845" border="0"  src="https://freight.cargo.site/w/1000/i/b59dbe22b046ca748811aa1ac1ed373e3d95d944f06d8d5b90174822630bcdd1/nike-basketball-store-beijing-05.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1574fb5512c8cab9244b59479a3cf52043c147845c3f3ccca75d17469812fc2d/nike-basketball-store-beijing-06.jpg" data-mid="18811846" border="0"  src="https://freight.cargo.site/w/1000/i/1574fb5512c8cab9244b59479a3cf52043c147845c3f3ccca75d17469812fc2d/nike-basketball-store-beijing-06.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9d7aa84ebb1f2f1c2a9b6f485d398f57ab3a41b226c477db69a8d6f5e79b0152/nike-basketball-store-beijing-07.jpg" data-mid="18811847" border="0"  src="https://freight.cargo.site/w/1000/i/9d7aa84ebb1f2f1c2a9b6f485d398f57ab3a41b226c477db69a8d6f5e79b0152/nike-basketball-store-beijing-07.jpg" /&#62;
&#60;img width="1907" height="1271" width_o="1907" height_o="1271" data-src="https://freight.cargo.site/t/original/i/76dd6aefac7f849e8cb6a6d241af5a16afba4482c35835cb8536950fbc59d53c/TZ-iPad.png" data-mid="18811855" border="0"  src="https://freight.cargo.site/w/1000/i/76dd6aefac7f849e8cb6a6d241af5a16afba4482c35835cb8536950fbc59d53c/TZ-iPad.png" /&#62;
&#60;img width="2500" height="1666" width_o="2500" height_o="1666" data-src="https://freight.cargo.site/t/original/i/dd253d53f68a4fdb76474715311bec75596b0c3db7a0de539b0967fd1b3d68ce/TZ-Court.jpeg" data-mid="18811856" border="0"  src="https://freight.cargo.site/w/1000/i/dd253d53f68a4fdb76474715311bec75596b0c3db7a0de539b0967fd1b3d68ce/TZ-Court.jpeg" /&#62;
 

&#60;img width="1340" height="294" width_o="1340" height_o="294" data-src="https://freight.cargo.site/t/original/i/5d41b1295c470634af52cf941c57d2df0cac3e53ae0e4aabffc9d8f97f408cf7/quote1_1340_c.png" data-mid="18811838" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5d41b1295c470634af52cf941c57d2df0cac3e53ae0e4aabffc9d8f97f408cf7/quote1_1340_c.png" /&#62;
&#60;img width="2880" height="633" width_o="2880" height_o="633" data-src="https://freight.cargo.site/t/original/i/03dd8b90c1d004b817a9c0eab136035e68ad2e923020c9df1223db833f1c931f/quote2_2880.png" data-mid="18811839" border="0"  src="https://freight.cargo.site/w/1000/i/03dd8b90c1d004b817a9c0eab136035e68ad2e923020c9df1223db833f1c931f/quote2_2880.png" /&#62;
&#60;img width="2880" height="633" width_o="2880" height_o="633" data-src="https://freight.cargo.site/t/original/i/f14f6b4c6294c9b163a569842bcc17390686280cccd4f9ec3d60dde79decb0c3/quote3_2880.png" data-mid="18811840" border="0"  src="https://freight.cargo.site/w/1000/i/f14f6b4c6294c9b163a569842bcc17390686280cccd4f9ec3d60dde79decb0c3/quote3_2880.png" /&#62;
&#60;img width="2880" height="633" width_o="2880" height_o="633" data-src="https://freight.cargo.site/t/original/i/5e627f6d06e95649e98e467e2e9ca683d51b992a80d35b46a36b4ffe6ae9acb4/quote4_2880.jpg" data-mid="18811841" border="0"  src="https://freight.cargo.site/w/1000/i/5e627f6d06e95649e98e467e2e9ca683d51b992a80d35b46a36b4ffe6ae9acb4/quote4_2880.jpg" /&#62;
&#60;img width="2880" height="633" width_o="2880" height_o="633" data-src="https://freight.cargo.site/t/original/i/53a842b0e370a7d8e754c85fa491858a8ad7fd6b9a0d3d0a35fc0a54b2b54303/quote5_2880.png" data-mid="18811842" border="0"  src="https://freight.cargo.site/w/1000/i/53a842b0e370a7d8e754c85fa491858a8ad7fd6b9a0d3d0a35fc0a54b2b54303/quote5_2880.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>The Same Old Collection</title>
				
		<link>https://matteocapaldi.com/The-Same-Old-Collection</link>

		<pubDate>Wed, 14 Sep 2022 22:49:01 +0000</pubDate>

		<dc:creator>Matteo Capaldi — Creative Director</dc:creator>

		<guid isPermaLink="true">https://matteocapaldi.com/The-Same-Old-Collection</guid>

		<description>Red Wing Heritage / The Same Old CollectionThe world’s first upcycled marketing campaign.&#60;img width="2000" height="771" width_o="2000" height_o="771" data-src="https://freight.cargo.site/t/original/i/3d04926749b36ce2f60d0f5f0de7c5cdf17c4deb773358344608257fcb65c054/SOheader.jpeg" data-mid="152993527" border="0"  src="https://freight.cargo.site/w/1000/i/3d04926749b36ce2f60d0f5f0de7c5cdf17c4deb773358344608257fcb65c054/SOheader.jpeg" /&#62;
To launch Red Wing’s first upcycled collection, we built a campaign entirely from upcycled Red Wing ads and archival content. Nothing new was created for this effort — no boots, no ads. And no better way to convey Red Wing Heritage’s core promise: timelessness.

Featured in Men’s Journal,&#38;nbsp;Trendhunter, Maxim&#38;nbsp;and RedWing.com
	

THE SAME OLD COLLECTIONFeaturing limited-edition pieces from Red Wing’s vault, the Same Old Collection celebrates the brand’s heritage—and the same old boots that get better with every step. In keeping with the upcycled spirit, even the product photography was shot on expired film.


&#60;img width="2880" height="1188" width_o="2880" height_o="1188" data-src="https://freight.cargo.site/t/original/i/c64bc85adf57a14075fa994b5e6ef634728e69949799ad9399b698c3d4860c50/Screen-Shot-2022-09-14-at-4.19.18-PM.png" data-mid="152994764" border="0"  src="https://freight.cargo.site/w/1000/i/c64bc85adf57a14075fa994b5e6ef634728e69949799ad9399b698c3d4860c50/Screen-Shot-2022-09-14-at-4.19.18-PM.png" /&#62;
&#60;img width="2880" height="1320" width_o="2880" height_o="1320" data-src="https://freight.cargo.site/t/original/i/7dd5d6409c85e1e8c21801a253dff064d78046d04e5f2bb5d2856e242532599f/Screen-Shot-2022-09-14-at-4.13.52-PM.png" data-mid="152994659" border="0"  src="https://freight.cargo.site/w/1000/i/7dd5d6409c85e1e8c21801a253dff064d78046d04e5f2bb5d2856e242532599f/Screen-Shot-2022-09-14-at-4.13.52-PM.png" /&#62;
&#60;img width="2880" height="1182" width_o="2880" height_o="1182" data-src="https://freight.cargo.site/t/original/i/35a071167fec7b0d718164873375ad75a5b36dee25c9beb07190ac6c7e3eb54b/Screen-Shot-2022-09-14-at-4.15.29-PM.png" data-mid="152994726" border="0"  src="https://freight.cargo.site/w/1000/i/35a071167fec7b0d718164873375ad75a5b36dee25c9beb07190ac6c7e3eb54b/Screen-Shot-2022-09-14-at-4.15.29-PM.png" /&#62;
&#60;img width="2880" height="1158" width_o="2880" height_o="1158" data-src="https://freight.cargo.site/t/original/i/fb863487c568161bdf5c2e84106083b19cd5688f7dfc9dadbbc482819214df78/Screen-Shot-2022-09-14-at-4.15.46-PM.png" data-mid="152994725" border="0"  src="https://freight.cargo.site/w/1000/i/fb863487c568161bdf5c2e84106083b19cd5688f7dfc9dadbbc482819214df78/Screen-Shot-2022-09-14-at-4.15.46-PM.png" /&#62;

THE UPCYCLED ADSLiterally every ad was upcycled — resurrected gems from the Red Wing archives, refitted just like the collection.
“Supersole” — Upcycled from 1984


&#60;img width="800" height="917" width_o="800" height_o="917" data-src="https://freight.cargo.site/t/original/i/0632c0081cd505ff0999a4fd3c31503229dc6776b6405b3b777b6b078da222c5/Super1.jpeg" data-mid="152995001" border="0"  src="https://freight.cargo.site/w/800/i/0632c0081cd505ff0999a4fd3c31503229dc6776b6405b3b777b6b078da222c5/Super1.jpeg" /&#62;
&#60;img width="661" height="293" width_o="661" height_o="293" data-src="https://freight.cargo.site/t/original/i/9f1e9958f1ae9b485a49f956b9b9a51c2091a9598e37cd21cbf453873fdb3fe5/Super3.jpeg" data-mid="152995003" border="0"  src="https://freight.cargo.site/w/661/i/9f1e9958f1ae9b485a49f956b9b9a51c2091a9598e37cd21cbf453873fdb3fe5/Super3.jpeg" /&#62;

“Outdoor Fun” — Upcycled from 1963


&#60;img width="2878" height="1348" width_o="2878" height_o="1348" data-src="https://freight.cargo.site/t/original/i/f42f97f6cf4c6d154204793209083a0fced84f17f9c5c13eeb6b6ae87fee5251/Screen-Shot-2022-09-14-at-4.34.20-PM.png" data-mid="152995296" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f42f97f6cf4c6d154204793209083a0fced84f17f9c5c13eeb6b6ae87fee5251/Screen-Shot-2022-09-14-at-4.34.20-PM.png" /&#62;

&#60;img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/2c81d5f4ae5ce65c36045b0685fe8aede97097dc90213ba0579624f352577264/IS1.jpeg" data-mid="152996111" border="0"  src="https://freight.cargo.site/w/600/i/2c81d5f4ae5ce65c36045b0685fe8aede97097dc90213ba0579624f352577264/IS1.jpeg" /&#62;
&#60;img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/2a643ecea06daf219d545ac733de380b561ea6ff8238c8d131f6aa0f9276a433/IS2.jpeg" data-mid="152996110" border="0"  src="https://freight.cargo.site/w/600/i/2a643ecea06daf219d545ac733de380b561ea6ff8238c8d131f6aa0f9276a433/IS2.jpeg" /&#62;
&#60;img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/1c6b2a150dc6711d5c6120568c7fe7f3afbe77d45229a92c63c5b99badc66782/IS3.jpeg" data-mid="152996109" border="0"  src="https://freight.cargo.site/w/600/i/1c6b2a150dc6711d5c6120568c7fe7f3afbe77d45229a92c63c5b99badc66782/IS3.jpeg" /&#62;

Comfort and Style — Upcycled from 1995


Forget your feet — Upcycled from 1984


In your yellowpages — Upcycled from 1969


Goodwill — Upcycled from 1999


5 o’clock feet — Upcycled from 1973


The billboard — Upcycled from 1992

 
&#60;img width="2880" height="1292" width_o="2880" height_o="1292" data-src="https://freight.cargo.site/t/original/i/488e86f9eeb25e70a4b0a2df77123472983da2ee2bf1b69413070fe28e44b299/Screen-Shot-2022-09-14-at-4.48.25-PM.png" data-mid="152997057" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/488e86f9eeb25e70a4b0a2df77123472983da2ee2bf1b69413070fe28e44b299/Screen-Shot-2022-09-14-at-4.48.25-PM.png" /&#62;

Role: Associate Creative Director / Writer
Core Team: 
Head of Brand + Creative: Aaron Seymour-Andersson


</description>
		
	</item>
		
		
	<item>
		<title>From Dust to Gold</title>
				
		<link>https://matteocapaldi.com/From-Dust-to-Gold</link>

		<pubDate>Tue, 26 Jun 2018 00:02:31 +0000</pubDate>

		<dc:creator>Matteo Capaldi — Creative Director</dc:creator>

		<guid isPermaLink="true">https://matteocapaldi.com/From-Dust-to-Gold</guid>

		<description>PALMS / FROM DUST TO GOLDDestroy the old. Create the new.


In 2018 the Palms Las Vegas Resort was struggling to attract guests to their property under construction. Instead of shying away from it, From Dust to Gold embraced the demolition of the hotel’s storied past — literally destroying the old — to  build anticipation around the progress of the new property unfolding every day.
Featuring work by Damien Hirst, REVOK, Academy Award-winning DP Linus Sandgren and legendary director Paul Hunter, this was the result of a proactive idea I pitched to AKQA and Palms. Beyond unlocking a sizable budget, it also paved the way for a long and succesfull client partnership.&#38;nbsp;Read more about the campaing on Adweek, The Drum, Hypebeast, LBBO, Marketing Communication News, Shoot.
	
	Some fear the unknown, some embrace it. 
Palms presents: The Unknown Bar, featuring work by Damien Hirst.


	From the ashes, a new legend will rise. 
Palms presents: Scotch 80 Prime restaurant.


	Every end is a new beginning. 
Palms presents: new Apex Social Club.


	Caution: wet paint. 
 Teaser video, featuring art by Jason Revok.

 
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&#38;nbsp; &#38;nbsp; &#38;nbsp;
GOLD VANDALISM
 Embracing its work-in-progress state, we created a new visual ethos to embody the hotel trasnformation. Gold Vandalism utilizes strikes of gold spray paint to disrupt the elegant black type — subverting, highlighting or transforming the significance of each headline.&#60;img width="2235" height="2790" width_o="2235" height_o="2790" data-src="https://freight.cargo.site/t/original/i/7dde4d5373a19cbe83af6a47f393d5fe474be34ca4d50442cacadaa507badd42/Palms-Print-From-Dust-to-Gold.jpg" data-mid="19148879" border="0" data-scale="57" src="https://freight.cargo.site/w/1000/i/7dde4d5373a19cbe83af6a47f393d5fe474be34ca4d50442cacadaa507badd42/Palms-Print-From-Dust-to-Gold.jpg" /&#62;&#60;img width="2500" height="1743" width_o="2500" height_o="1743" data-src="https://freight.cargo.site/t/original/i/1c7da1c4489d9e62cc1fe56b12a5632133243de65f0f9022bb2db416de1cce59/destroy.png" data-mid="77042623" border="0"  src="https://freight.cargo.site/w/1000/i/1c7da1c4489d9e62cc1fe56b12a5632133243de65f0f9022bb2db416de1cce59/destroy.png" /&#62;

	&#60;img width="2235" height="2790" width_o="2235" height_o="2790" data-src="https://freight.cargo.site/t/original/i/21ed6d27a3788d2354151e0cb84f38217d0a8ef200b5ab7b089372678e133379/Palms-Print-Gold.jpg" data-mid="19148881" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/21ed6d27a3788d2354151e0cb84f38217d0a8ef200b5ab7b089372678e133379/Palms-Print-Gold.jpg" /&#62;
	&#60;img width="2235" height="2790" width_o="2235" height_o="2790" data-src="https://freight.cargo.site/t/original/i/9a11a82ae59d24e211c69b73d282be55a3966c6d27aa8ebbaaa73701d4fcf147/Palms-Print-Revolution.jpg" data-mid="19148884" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/9a11a82ae59d24e211c69b73d282be55a3966c6d27aa8ebbaaa73701d4fcf147/Palms-Print-Revolution.jpg" /&#62;


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&#60;img width="2500" height="1743" width_o="2500" height_o="1743" data-src="https://freight.cargo.site/t/original/i/2922dc5e480059f56e0960b7e45542aeb110c7f9e213b8b260b5f8b93cfcf49d/RIPPED_V3.png" data-mid="77042622" border="0"  src="https://freight.cargo.site/w/1000/i/2922dc5e480059f56e0960b7e45542aeb110c7f9e213b8b260b5f8b93cfcf49d/RIPPED_V3.png" /&#62;


&#60;img width="5409" height="3043" width_o="5409" height_o="3043" data-src="https://freight.cargo.site/t/original/i/b371269477be68d935e8eb970f509b3790c7f3ab3c0e3771e5771af128e4a292/1_BILLBOARD_PALMS_FDTG_AKQA.jpg" data-mid="19204584" border="0"  src="https://freight.cargo.site/w/1000/i/b371269477be68d935e8eb970f509b3790c7f3ab3c0e3771e5771af128e4a292/1_BILLBOARD_PALMS_FDTG_AKQA.jpg" /&#62;
&#60;img width="3420" height="1924" width_o="3420" height_o="1924" data-src="https://freight.cargo.site/t/original/i/a3a6da7f53dec3ede85073a940b9c8fc940ad91b4c7723c0e849d62f97b03c74/3_BILLBOARD_PALMS_FDTG_AKQA.jpg" data-mid="19204585" border="0"  src="https://freight.cargo.site/w/1000/i/a3a6da7f53dec3ede85073a940b9c8fc940ad91b4c7723c0e849d62f97b03c74/3_BILLBOARD_PALMS_FDTG_AKQA.jpg" /&#62;
&#60;img width="4810" height="2706" width_o="4810" height_o="2706" data-src="https://freight.cargo.site/t/original/i/8e69d0c22495603396a7532d7f3cf8b808d540fadfbcb2b96b6bee796099afb8/4_BILLBOARD_PALMS_FDTG_AKQA.jpg" data-mid="19204587" border="0"  src="https://freight.cargo.site/w/1000/i/8e69d0c22495603396a7532d7f3cf8b808d540fadfbcb2b96b6bee796099afb8/4_BILLBOARD_PALMS_FDTG_AKQA.jpg" /&#62;
&#60;img width="5740" height="3229" width_o="5740" height_o="3229" data-src="https://freight.cargo.site/t/original/i/8700b3b92ff23d053042b7053d5287cb1c497b53a58caca1a8458dbec93dcbfc/2_BILLBOARD_PALMS_FDTG_AKQA.jpg" data-mid="19204586" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8700b3b92ff23d053042b7053d5287cb1c497b53a58caca1a8458dbec93dcbfc/2_BILLBOARD_PALMS_FDTG_AKQA.jpg" /&#62;
&#60;img width="4915" height="2765" width_o="4915" height_o="2765" data-src="https://freight.cargo.site/t/original/i/bfeba64decd69da02b535dc32e2df2b621f807e75246baab8ae60d7858ef01ce/5_BILLBOARD_PALMS_FDTG_AKQA.jpg" data-mid="19204588" border="0"  src="https://freight.cargo.site/w/1000/i/bfeba64decd69da02b535dc32e2df2b621f807e75246baab8ae60d7858ef01ce/5_BILLBOARD_PALMS_FDTG_AKQA.jpg" /&#62;
&#60;img width="2500" height="1617" width_o="2500" height_o="1617" data-src="https://freight.cargo.site/t/original/i/131c1fb784d3caff3d768d3ad06b696092e89f31329bce908008543f4f0f4a8d/PALMS_OOH.jpg" data-mid="77042624" border="0"  src="https://freight.cargo.site/w/1000/i/131c1fb784d3caff3d768d3ad06b696092e89f31329bce908008543f4f0f4a8d/PALMS_OOH.jpg" /&#62;

Role: Concept, Tagline, Scripts, Headlines, Copy Lead
Core agency team: Aaron Seymour-Andersson, Alice Chiapperini, Dustin Freeman, Daniel Jones.
Director: Paul Hunter / DP: Linus Sandgren / Artist: Revok / Artist: Damien Hirst / CD @ Palms: Tal Cooperman / GM @ Palms: Jon Gray


</description>
		
	</item>
		
		
	<item>
		<title>Still Iconic</title>
				
		<link>https://matteocapaldi.com/Still-Iconic</link>

		<pubDate>Thu, 20 Jul 2023 21:42:58 +0000</pubDate>

		<dc:creator>Matteo Capaldi — Creative Director</dc:creator>

		<guid isPermaLink="true">https://matteocapaldi.com/Still-Iconic</guid>

		<description>BEATS BY DRE / STILL ICONICLaunching the next iteration of iconic sound.
Jimmy Iovine and Dr. Dre brought the iconic Beats Studio to the world in 2008, changing the headphone game forever. For the long-awaited release of the Studio Pro, we went back in time to document Beats’ lasting cultural impact and its role in inspiring icons.&#38;nbsp;Narrated by Dr. Dre, the campaign showcases culture legends who have embraced the Studio — such as LeBron James, Serena Williams and Eminem — and place them alongside the next generation of icons in the making.
	
BEATS LOOKING BACK We begun our rollout by posting archival photos of stars wearing old Studio models on Instagram, Twitter, and TikTok. Looking back at our legacy, we reminisced with the internet on the last 15 years since the first Studio was released.&#38;nbsp;

&#60;img width="1124" height="1887" width_o="1124" height_o="1887" data-src="https://freight.cargo.site/t/original/i/ef9a8e4385eb7140ebf05d500a37e78eea1bb0b8cbe7a22661629cfce87dca0f/IMG_4578-2.jpg" data-mid="185659728" border="0"  src="https://freight.cargo.site/w/1000/i/ef9a8e4385eb7140ebf05d500a37e78eea1bb0b8cbe7a22661629cfce87dca0f/IMG_4578-2.jpg" /&#62;
&#60;img width="1124" height="1885" width_o="1124" height_o="1885" data-src="https://freight.cargo.site/t/original/i/2695eb7d10b06481f7ba93d77afc2bf6542fab6bd24435ac32e8b15ce17c9c0c/IMG_4576.jpg" data-mid="185726407" border="0"  src="https://freight.cargo.site/w/1000/i/2695eb7d10b06481f7ba93d77afc2bf6542fab6bd24435ac32e8b15ce17c9c0c/IMG_4576.jpg" /&#62;
&#60;img width="1125" height="1884" width_o="1125" height_o="1884" data-src="https://freight.cargo.site/t/original/i/91e9376760d64a58971e7c044f49c7b04a0b74cf6f602817d3d22bcd77e671d5/IMG_4577.jpg" data-mid="185726273" border="0"  src="https://freight.cargo.site/w/1000/i/91e9376760d64a58971e7c044f49c7b04a0b74cf6f602817d3d22bcd77e671d5/IMG_4577.jpg" /&#62;


	&#60;img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/60690287c38fb1deda97710fd38e23dc81a5fe8b25752cafefedd6193109149c/IMG_4569.PNG" data-mid="185658197" border="0"  src="https://freight.cargo.site/w/1000/i/60690287c38fb1deda97710fd38e23dc81a5fe8b25752cafefedd6193109149c/IMG_4569.PNG" /&#62;

	&#60;img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/4457559433093049266da39d696811e65ed066ae103587133f299bcf02a85944/IMG_4572.PNG" data-mid="185658195" border="0"  src="https://freight.cargo.site/w/1000/i/4457559433093049266da39d696811e65ed066ae103587133f299bcf02a85944/IMG_4572.PNG" /&#62;
	&#60;img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/f8a3c5de22d38147ec1e3d55937d416c23c1766005be4909b0c26b7b12705432/IMG_4574.PNG" data-mid="185658180" border="0"  src="https://freight.cargo.site/w/1000/i/f8a3c5de22d38147ec1e3d55937d416c23c1766005be4909b0c26b7b12705432/IMG_4574.PNG" /&#62;

Role: Associate Creative Director / CopyAgency: ROSEWOOD CreativeECD: J Smith
CD: Toby Hirano
CD: Mint Li
ACD / Art: Colby Rodgers</description>
		
	</item>
		
		
	<item>
		<title>The Fly-in Theatre</title>
				
		<link>https://matteocapaldi.com/The-Fly-in-Theatre</link>

		<pubDate>Mon, 09 Mar 2020 23:51:57 +0000</pubDate>

		<dc:creator>Matteo Capaldi — Creative Director</dc:creator>

		<guid isPermaLink="true">https://matteocapaldi.com/The-Fly-in-Theatre</guid>

		<description>THE AERONAUTS / FLY-IN THEATREMoving pictures from the stratosphere.


	In 1862, scientists James Glaisher and Amelia Wren soared to new heights, sparking worldwide wonder with a balloon expedition that helped shape modern meteorology. For the release of The Aeronauts, we created a movie screening that would itself involve dizzying heights and wonderful events. Welcome to the world’s first Fly-in Theatre, an exclusive premiere set inside a full-scale Victorian Fair.
Find out more about the initiative on Adweek.
&#60;img width="2794" height="1846" width_o="2794" height_o="1846" data-src="https://freight.cargo.site/t/original/i/3f35b689bf86271f86a6c567f07191d523122019cf828409b635cb7de2a1a6af/Screen-Shot-2020-07-06-at-11.58.39-AM.png" data-mid="76637571" border="0"  src="https://freight.cargo.site/w/1000/i/3f35b689bf86271f86a6c567f07191d523122019cf828409b635cb7de2a1a6af/Screen-Shot-2020-07-06-at-11.58.39-AM.png" /&#62;


THE EXPERIENCE
—The film screening capped a day of Victorian spectacle. Guests soared in a ‘Mammoth’ balloon replica while jugglers, tightrope walkers, and aerial acrobats entertained the crowds. A sketch artist captured heroic poses, a fortune-teller divined futures, a hypnotist helped conquer fears of heights, scientists taught meteorology, and grown-ups brewed coffee using a prototype of the world’s first roaster. All set to a Phonograph DJ spinning modern remixes of Victorian tunes.


&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0feee4352a57b050575b534bea05a98559d86da3f6494f81e71838936b5f69b8/7.jpg" data-mid="71672892" border="0"  src="https://freight.cargo.site/w/1000/i/0feee4352a57b050575b534bea05a98559d86da3f6494f81e71838936b5f69b8/7.jpg" /&#62;
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&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/7711714f5535500551d410af27bdc1e51e87dda0ae9f98b09f6c6b720c2e4d18/6.jpg" data-mid="71672894" border="0"  src="https://freight.cargo.site/w/1000/i/7711714f5535500551d410af27bdc1e51e87dda0ae9f98b09f6c6b720c2e4d18/6.jpg" /&#62;

THE SCREENING
–At dusk, the event culminated with the nation’s premiere of The Aeronauts on a screen unlike any other. Eighteen months in the making, a flexible LED display wrapped 360 degrees around the balloon, featuring over 76,000 hand-calibrated pixels. During cold inflation, each pixel was precisely tuned before the balloon was raised and kept rigid with conventional propane for the screenings. Audiences gathered around, receiving audio through loudspeakers and individual headsets.


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	WORLD BUILDING
–
From set design and costumes to food, drinks, entertainment, wildpostings, handbills, giveaways—and even a full 1862 newspaper edition—every detail was crafted to immerse guests in the rich atmosphere of the Victorian Era.
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&#60;img width="823" height="468" width_o="823" height_o="468" data-src="https://freight.cargo.site/t/original/i/0523905f7771534f0ef2dcbcdcd35139b0e0d2b6641fa7ec52a15a663f7e0c7f/2-1.png" data-mid="71674213" border="0"  src="https://freight.cargo.site/w/823/i/0523905f7771534f0ef2dcbcdcd35139b0e0d2b6641fa7ec52a15a663f7e0c7f/2-1.png" /&#62;


THE IMPACT
—
Over 8,500 guests across seven cities sparked 350+ million social impressions. 
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Role: Concept, Copy Lead
Core agency team: Whitney Jenkins, Brad Hall, Riaad Van Der Merwe, Alice Chiapperini, Dustin Freeman, Sammi Chancey, Gustav Holtz.

Recognition:&#38;nbsp;Promax Experimental - Gold
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