KRONENBOURG / ANY HOUR HAPPY HOUR

Can’t shift your meeting? Shift your happy hour.

Hong Kong is famous for its insanely long working hours. People leave their offices so late, they often miss the happy hour. Kronenbourg 1664 wanted to inject a little bit of French carelessness into the local scene, so we created Any Hour Happy Hour, a mobile platform that enabled Hong Kongers to start their happy hour whenever they want, wherever they feel like.

Featured in Marketing Interactive, and Little Black Book.