BIO

Matteo is a conceptual creative and writer currenly living in Portland, Oregon.

Having had the opportunity of working across four continents, Matteo helped world-class agencies — such as 360i , JWT , Ogilvy & Mather, and AKQA — create powerful campaigns for global brands, including Cadbury, Kronenbourg 1664, Amazon and Nike.

His ideas have been recognized in each of these diverse markets by eminent ad festivals and marketing organizations, One Show, Cannes Lions, Young Glory, Kam Fan and Applied Arts to name a few. In 2019, Matteo was also featured in the Adweek’s Creative 100 — the annual list of inspiring leaders and rising stars in the field of creativity across advertising, media, art, literature, animation and more.

When he’s not spending time playing Tetris with his favorite movie quotes (more below), he also plays sports, video-games and movies. 


THE SCRIPT OF MY LIFE


There was me, that is Matteo, and my three droogs, that is Mum, Dad, and Sister,
and we sat in the Nursery Milkbar trying to make up our rassoodocks what to do with the evening.

As far back as I can remember, I always wanted to be a gangster,
but my mum always said "Life is like a box of chocolates. You never know what you're gonna get."

“Toga! Toga!” was the theme of my adolescence. I've seen things you people wouldn't believe.

Then, I realized: “Italy is a system, Matteo. That system is your enemy.
When you're inside, you look around, what do you see?“

“I see dead people.“ 


Well, nobody's perfect. So
I said “Hasta la vista, baby” and fled to the UK.
Lost in translation no more.

Finally, Miami Ad School made me an offer I couldn't refuse
“You talkin’ to me?“ Incredulous, I answered “Why not, after all, tomorrow is another day!”

“May the Force be with you” my dad stated as the news got home.
I said hello to my little friends and thought “Carpe Diem. Seize the day, boy. Make your life extraordinary.“

Now, because I had been a football star in Italy, and a war hero in Miami,
and a national celebrity in New York, and a shrimpin' boat captain in Sydney,
and a college graduate in Hong Kong, the city of fathers of Portland

decided to get together and offered me a fine job.


Don't think you are, know you are.

Anything different is good.

---

Contact
Matteo Capaldi
Senior Creative / Writer
mas.matteo@gmail.com


Experience

2016 - Present: AKQA, Portland, Senior Copywriter.
Nike, Palms, Amazon.

2014-2016: Ogilvy & Mather, Hong Kong, Copywriter.

Carlsberg, Nike, Cadbury, KFC.

Fall 2013: JWT, New York City, Intern Copywriter.
Johnson & Johnson, Puma, OraQuick.

Summer 2013: Ogilvy & Mather, Hong Kong, Intern Copywriter.
Coca Cola, Cadbury, Arrow, Fossil.

Spring 2013: JWT, Sydney, Intern Copywriter.
Schick, Berocca, Johnson & Johnson.

Winter 2013: 360i, New York City, Intern Copywriter.
Oreo, Oscar Mayer, Ben&Jerry, Smirnoff.


Recognition

Featured in Adweek’s Creative 100, 2019. 
Lurzer's Archive, Issue 5/18, Palms. From Dust to Gold.
One Show 2018
, Interactive/Experiential, Merit, Nike+ Trial Zone.
Cannes Lions 2017, Digital Craft, Shortlist, Nike+ Trial Zone.
APAC EFFIE 2016, Brand Experience, Shortlist, Nike WeChat+.
APAC EFFIE 2016, Sponsorship & Event, Shortlist, Nike WeChat+.
AMES 2016, Digital, Shortlist, Nike WeChat+.
Young Glory, Finalist, Professional, January 2017, Gender Correct.
C2 Montreal, Feature presentation, May 2016, Future Interest.
Young Glory, Silver, Professional, March 2016, Future Interest.
Young Glory, Finalist, Professional, January 2016, Taxi Bud.
Cannes Lions 2015, Outdoor, Shortlist, Nike AirMax: Step back in time.
Cannes Lions 2015, Poster, Shortlist, Nike AirMax: Step back in time.
Cannes Lions 2015, Print, Shortlist, Nike AirMax: Step back in time.
Young Glory, Finalist, Professional, November 2015, Battery Life.
Young Glory, Finalist, Professional, October 2015, Refugees Pact.
Young Glory, Finalist, Professional, October 2015, The Bond Within.
Young Glory, Bronze, Professional, February 2015, If Test Then That.
Young Glory, Silver, Professional, January 2015, Natural Idiocy.
Adfest, Young Lotus, Shortlisted, March 2014, Get it out loud.
4As Kam Fan Awards, Gold, November 2014, Get it out loud.
Young Glory, Bronze, Professional, October 2014, The Viral Text.
Young Glory, Finalist, September 2014, Professional. GetApp.
Top Dog, Miami Ad School , December 2013, New York, Txt-a-meal.
Applied Arts Magazine, Published, July 2013, Ride the Sound.
Applied Arts Magazine, Published, July 2013, Global Village.
One Show, Young Ones, Merit, April 2013, Textbooks of Promise.
FIAP, Finalist, May 2013, Ride the Sound.
Top Dog, Miami Ad School, June 2012, Red Ribbon.
48hrs film project, Best use of props, August 2012, Red Ribbon.
48hrs film project, Best editing, August 2012, Red Ribbon.


Certifications

2015 USCIS
O1 visa

2012 – 2013 Miami Ad School, Miami.
Diploma in Copywriting

Summer 2011 Oxford Lake School, Oxford, UK.
IELTS certificate for English language

2007 – 2010 IULM, University of Language and Communication, Milan.
BA in Communication, Media and Advertising