RED WING / BUILDERS EXCHANGE PROGRAM


Inspiring the next generation of tradesworkers.



Skilled tradesworkers have never been more in demand. For every five workers leaving the field, only one enters. To inspire the next generation to join the trades, we went to where a community of young people is building every day — the metaverse. But we didn’t stop there. We took a virtual world design and built it in the real world. All for a good cause. 





THE TEAM


We brought together metaverse developer Naomi Clemens and general contractor Kemi Ndolo to collaborate and inspire the next generation of tradespeople. See how the unsual team found common ground: first by building a tiny home in the metaverse, then by building it in the real world to help house the homeless.





THE METAVERSE EXPERIENCE

Red Wing BuilderTown invited Roblox users to built tiny homes while learning about the trades. For every home built virtually, Red Wing will donate $5 — up to 100,000 — to Settled, an organization devoted to building tiny homes for people in need.

What you can do in BuilderTown:

🔨 Build tiny homes through a multiplayer game
💰 Play games to help charity!
🏅 Earn and collect coins to exchange for in-world merch
💬 Chat with tradespeople
🛒 Buy exclusive Red Wing accessories

Build your own tiny home here.




Role: Associate Creative Director

Core Team:
Head of Brand + Creative: Aaron Seymour-Andersson
Executive Producer: Jennifer David

Production Team:
Company: Media.Monks
SVP Virtual Worlds:  Tim Dillon
ACD / Writer: Katelyn Murray 
ACD / Art: Chelsea Oz