CADBURY DAIRY MILK
Fun-filled flavours, fresh new look.
When Cadbury released a revamped collection of their legendary CDM bar in Hong Kong and Singapore, we were tasked with driving sampling and introducing the new flavors. We created characters playing up the delicious quirkiness and personalities behind each flavor, and invited people to pick their favorite.
Agency: Ogilvy & Mather Hong Kong
Art director: Alice Chiapperini
Copywriter: Matteo Capaldi
Production: Niko Picto