CADBURY DAIRY MILK
Fun-filled flavours, fresh new look.
When Cadbury released a revamped collection of their legendary CDM bar in Hong Kong and Singapore, we were asked to design a campaign to introduce each flavor and drive sampling. We created characters for each flavor's personality to showcase their most delicious quirkiness, inviting people to pick their favorite.
Agency: Ogilvy & Mather Hong Kong
Art director: Alice Chiapperini
Copywriter: Matteo Capaldi
Production: Niko Picto