Strike a goal. Ignite a reaction.

Fans go crazy every time their idols strike a goal. To celebrate the launch of the ultimate scoring boot — the Hypervenom 3 —we decided to return the favor.

We created the Goal Reactor, an online video generator that enabled fans to have the pros react to their goals. Featuring kudos from Alex Morgan, Bobby Wood and Ronaldo, the reactor generated a tidal wave of energy, with millions of fans taking on the challenge to impress the pros.

Featured in The Drum, and

We launched the generator through the social channels of some of the world’s most lethal strikers.

The results... Millions of social media impressions / $0 media dollars spent.


Along with the generator, we turned Nike's 30-day return policy into the world's first goal warranty. Specially designed warranty cards were inserted in the shoeboxes and sent to influencers and select stores. The warranty also extended to

Unboxing video