track, inspired by the campaign tagline, and sampling elements of Ja

RED WING HERITAGE / OUT OF FASHION SINCE 1905


Trends are temporary. Icons are timeless.



With fast fashion as our enemy, we launched the first global campaign from Red Wing Heritage.

For over a century, Red Wing Heritage has made boots for those who life life on their own terms. Those who are iconic, just like Red Wing. Thoughtfully worn by people who are more concerned with quality and longevity than the latest fashion trend, what was originally designed as a working boot has now become a symbol of independent lifestyle.

Out of Fashion is an ode to these people. As a tribute to them, we set out to celebrate and showcase the real stories of those who stand proud in their ideas and identities, and don’t follow the trends and expectations that turn individuals into masses.

Read more about Out of Fashion on Hypebeast, Refinery29, Complex, Adweek and RedWingShoes.com

Entire campiagn produced remotely amid Covid 19 pandemic.


HERO STORIES


WANT SHOW LAUNDRY
Taichung, Taiwan
BIONI SAMP
London, England
CONCRETE COWGIRL
Philadelphia, USA


The lead faces of the campaign include a motley trio of community leaders whose fame is grounded on their unique lifestyles and missions. Viral octogenarian couple and owners of Taiwan’s Want Show Laundry, Wan-ji and Sho-er — aka Mr and Mrs Chang — started modeling their customer’s forgotten laundry as a way to sustain and promote sustainable fashion. With them, Beekeper and DJ Bioni Samp makes techno music from the sounds of bees to raise awareness about their fragile ecosystem; and ‘Concrete Cowgirl’ Erin Brown, who devoted her life to protecting the legacy and culture of the communities of black cowboys and cowgirls across America. 


TAICHUNG, TAIWAN – WANT SHOW LAUNDRY







He’s 83, she’s 84, and they model other people’s forgotten laundry. Wan-Ji and Sho-er, the owners of Want Show Laundry (@wantshowasyoung) in central Taiwan have become Instagram stars for posing in left behind garments.

Despite their overnight celebrity, Wan-Ji and Sho-er live by a simple philosophy: forget all the rules, but don’t forget your laundry.





THE OUT OF FASHION COLLAB




Inspired by Want Show Laundry’s commitment to circular fashion, we went in search of Red Wing’s own forgotten and left behind boots and gave them new life. A new collection, co-curated with Want Show Laundry, included unreleased prototypes, special editions, limited runs and some of Red Wing’s rarest, unseen, and most exclusive styles, which we offered up for auction in a collaboration for good.

Proceeds were dedicated to the Want Show Laundry Redefine Project, a circular fashion initiative focusing on uniting Taiwan’s laundromats to sell long-forgotten items of clothing, covering unpaid cleaning bills, as well as benefiting other charitable causes in Taiwan.

Leaf through the catalog below to find out more about each specific product.




LONDON, ENGLAND – BIONI SAMP

Nestled in a hidden corner of a London park is a small green hut that serves as the workspace of international DJ and beekepeer Bioni Samp. However, the enigmatic musician isn’t your average DJ. Using synthesizers of his own design, Bioni composes music entirely from the sounds of bees and honey as a way to draw attention to the fragile ecosystem of pollinators.


PHILADELPHIA, USA – CONCRETE COWGIRL

Erin Brown isn’t your average cowgirl—she’s the Concrete Cowgirl. A life-long equestrian and proud associate of the historic Fletcher Street Urban Riding Club, Erin spends her days riding horses and running the Philadelphia Urban Riding Academy. Its mission: Preserving the life, legacy, and culture of Black urban cowboys and cowgirls in the city of Philadelphia.


Role: Associate Creative Director / Copy
Concept, Tagline, Scripts, Copy Lead.

Core team: Aaron Seymour-Andersson, Alice Chiapperini, Jennifer David.

Director: Akinola David Jr. / Production House: Iconoclast / Director: Leo Aguerre (Concrete Cowgirl) / CD & Head of brand @ Red Wing: Aaron Seymour-Andersson
C
nn