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RED WING HERITAGE / OUT OF FASHION SINCE 1905


Trends are temporary. Icons are timeless.



With fast fashion as our enemy, we launched the first global campaign from Red Wing Heritage.

While most fashion brands strive to capitalize on the trends of the moment, Red Wing Heritage makes boots for those who are more concerned with quality and longevity than the latest fashion trend. Those who stand proud in their distinct ideas and identities, and never chase the trends and expectations that turn individuals into masses.

Out of Fashion is an ode to these people.

Read more about Out of Fashion on Hypebeast, Refinery29, Complex, Adweek and RedWingShoes.com

Entire campiagn produced remotely amid Covid 19 pandemic.


HERO STORIES


WANT SHOW LAUNDRY
Taichung, Taiwan
BIONI SAMP
London, England
CONCRETE COWGIRL
Philadelphia, USA


As lead faces for the campaign, we told the story of three community leaders with unique lifestyles and purposes. 


TAICHUNG, TAIWAN – WANT SHOW LAUNDRY







He’s 83, she’s 84, and they model other people’s forgotten laundry. Wan-Ji and Sho-er, the owners of Want Show Laundry (@wantshowasyoung) in central Taiwan have become Instagram stars for posing in left behind garments.

Despite their overnight celebrity, Wan-Ji and Sho-er live by a simple philosophy: forget all the rules, but don’t forget your laundry.






THE OUT OF FASHION COLLAB




Inspired by Want Show Laundry’s commitment to circular fashion, we went in search of Red Wing’s own forgotten and left behind boots and gave them new life. A new collection, co-curated with Want Show Laundry, included unreleased prototypes, special editions, limited runs and some of Red Wing’s rarest, unseen, and most exclusive styles, which we offered up for auction in a collaboration for good.

Proceeds were dedicated to the Want Show Laundry Redefine Project, a circular fashion initiative focusing on uniting Taiwan’s laundromats to sell long-forgotten items of clothing, covering unpaid cleaning bills, as well as benefiting other charitable causes in Taiwan.

Leaf through the catalog below to find out more about each specific product.




LONDON, ENGLAND – BIONI SAMP

Nestled in a hidden corner of a London park is a small green hut that serves as the workspace of international DJ and beekepeer Bioni Samp. However, the enigmatic musician isn’t your average DJ. Using synthesizers of his own design, Bioni composes music entirely from the sounds of bees and honey as a way to draw attention to the fragile ecosystem of pollinators.


PHILADELPHIA, USA – CONCRETE COWGIRL

Erin Brown isn’t your average cowgirl—she’s the Concrete Cowgirl. A life-long equestrian and proud associate of the historic Fletcher Street Urban Riding Club, Erin spends her days riding horses and running the Philadelphia Urban Riding Academy. Its mission: Preserving the life, legacy, and culture of Black urban cowboys and cowgirls in the city of Philadelphia.


Role: Associate Creative Director / Copy
Concept, Tagline, Scripts, Copy Lead.

Core team: Aaron Seymour-Andersson, Alice Chiapperini, Jennifer David.

Director: Akinola David Jr. / Production House: Iconoclast / Director: Leo Aguirre (Concrete Cowgirl) / CD & Head of brand @ Red Wing: Aaron Seymour-Andersson
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