Ford / R is for Ricciardo
The Raptor R meets the Honey Badger. The rest is mastery.
The F-150 Raptor R runs on the same racing DNA as the Ford trucks that win Baja 1000. To prove it, we went to the Nevada desert with the one person who needed no convincing: F1 legend Daniel Ricciardo — aka the Honey Badger. What unfolded was almost a love story — two speed-loving characters, getting acquainted in the desert. No track. No mods. No script. Just grit. And plenty of smiles.
Then the Honey Badger became the teacher. In a hands-on off-road training session, Daniel showed fellow Ford Ambassador and pro skier Madison Rose Ostergren exactly what the Raptor R is built for — proof that rock crawling, power sliding, and catching air aren't just for racing legends.
Role: Creative Lead / Copy
Core Team @Wieden&Kennedy:
CDs: Reef Younis, Dan Peters
Creative Lead / Art: Jacob Norremark
Producer: Benjamin Berkon
Production Team @Field Unit:
Director: Trevor Paperny
DP: Matthew Pothier, Tim Sessler
EPs: Oscar Lyons, Alec Ernest
Producer: Adam Wiesner
Post-production @Joint / Source Sound
Editor: Matt Burke
Core Team @Wieden&Kennedy:
CDs: Reef Younis, Dan Peters
Creative Lead / Art: Jacob Norremark
Producer: Benjamin Berkon
Production Team @Field Unit:
Director: Trevor Paperny
DP: Matthew Pothier, Tim Sessler
EPs: Oscar Lyons, Alec Ernest
Producer: Adam Wiesner
Post-production @Joint / Source Sound
Editor: Matt Burke