Ford / R is for Ricciardo
The Raptor R meets the Honey Badger. The rest is mastery.
Somewhere in the Nevada desert, we put F1 racing legend Daniel Ricciardo behind the wheel of a stock Ford F-150 Raptor R to showcase its racing capabilities. No track. No mods. Just Daniel, a Raptor R, and the Nevada desert — doing what both do best.
Then the Honey Badger became the teacher. In a hands-on off-road training session, Daniel shows fellow Ford Ambassador and pro skier, Madison Rose Ostergren exactly what the Raptor R is built for.
Role: Creative Lead / Copy
Core Team @Wieden&Kennedy:
CDs: Reef Younis, Dan Peters
Creative Lead / Art: Jacob Norremark
Producer: Benjamin Berkon
Production Team @Field Unit:
Director: Trevor Paperny
DP: Matthew Pothier, Tim Sessler
EPs: Oscar Lyons, Alec Ernest
Producer: Adam Wiesner
Post-production @Joint / Source Sound
Editor: Matt Burke
Core Team @Wieden&Kennedy:
CDs: Reef Younis, Dan Peters
Creative Lead / Art: Jacob Norremark
Producer: Benjamin Berkon
Production Team @Field Unit:
Director: Trevor Paperny
DP: Matthew Pothier, Tim Sessler
EPs: Oscar Lyons, Alec Ernest
Producer: Adam Wiesner
Post-production @Joint / Source Sound
Editor: Matt Burke