I was asked to lead the pitch for Riot Games’ Valorant Champions, one of the most coveted esports tournaments in the world. Our winning idea featured The Random — that infamous player randomly assigned to fill in for a missing teammate, and often the culprit for your crushing defeat. Starring Canadian rapper and Valorant enthusiast bbno$, The Random convinced everyone not to watch Valorant Champions. Kinda.

The 3-part campaign hit home for our audience and garnered millions of views and massive engagement within the first 24 hours.

Role: Creative Director

Agency: ROSEWOOD Creative
ECD: J Smith
ACD / Art : Joanna Albert
Copywriter: Aaron Alford
Copywriter: Will Miller