FIAT / UNLEASH YOUR INNER ITALIANO
The revamp of an iconic car called for the return of an iconic collaboration. 35 years after "Do The Right Thing," Spike Lee and Giancarlo Esposito are back at it — this time with an Italian-American spin — starring the all-new, all-electric Fiat 500e.
The campaign generated 700M impressions and 270M views, one of the most shared Fiat ads ever made.
Find out more about the campaign on AdAge and Hollywood Reporter.
Role: ACD / Copy
Creative Direction, Concept, Script.
Core Team @ROSEWOOD Creative:
ECD: J Smith
CD / Art: Chen Liang
Copywriter: Isaac Wolfe
Production Team @Pony Show:
Director: Spike Lee
DP: Matthew Libatique
EPs: Susan Kirson, Jeffrey Frankel
Creative Direction, Concept, Script.
Core Team @ROSEWOOD Creative:
ECD: J Smith
CD / Art: Chen Liang
Copywriter: Isaac Wolfe
Production Team @Pony Show:
Director: Spike Lee
DP: Matthew Libatique
EPs: Susan Kirson, Jeffrey Frankel