NIKE / UNLOCKER
Unlock the city with your run.
To help the new Nike Running Store stand out from the myriad of sport stores in Hong Kong, we turned the entire place into a giant locker room, and gave people the chance to own their personal locker space by completing running missions around the city.
The mission cards.
We launched the campaign online, releasing the first missions on the Nike HK Facebook page.
The response of athletes on social.