Las Vegas has been offering the same clichés for decades. For the relaunch of the Palms resort, we gathered a crew of status quo saboteurs to subvert the tired expectations of what Vegas has become—and to bring culture back to a city that had lost it.

Featured on Billboard, Grammy, Hypebeast, Forbes, People, Paper, Vibe, NBC, ET, The Drum, Travel Weekly, Daily Mail, Telemundo, HotNewHipHop, The Hollywood Reporter, Popsugar, Men’s Journal, AdAge, Adweek.

The brand & music partnership

A new, unreleased track featuring samples of James Brown was co-created with LA rapper Duckwrth as the soundtrack across our films. It was released in unison with the campaign across all major music streaming services including Apple Music and Spotify. The brand partnership included naming the track and designing the album cover art in partnership with artist REVOK.

"Unstatus Quo" debuted as #5 on the Anti Pop playlist on Spotify.

Highlights from the 40+ additional content pieces

Ken Block - Donuts



Andy Warhol - Ping Pong Dining Table



Adriana Lima - Basquiat on the Side



Dapper Dan & Ezra Miller - Feeling Gucci

Chris Staples - In-Room Dunk Service



Revok - Untitled



Ozuna - Tea Time



Un-Manifesto

OOH

From drinking with the sharks at Damien Hirst’s ‘Unknown’ Bar to rare steak and rarer whisky at Scotch 80; balling out in the Hardwood Suite to drinking in the ultimate view of Vegas from Apex’s 55-story rooftop, we obsessed and celebrated the details that make Palms unique througout the campaign.