PALMS / UNSTATUS QUO
Forget old Vegas. What happens here resonates everywhere.
ANTHEM FILM
Las Vegas had been offering the same clichés for decades. So for the relaunch of the Palms resort, we set out to subvert the tired expectations of what Vegas has become—and bring culture back to a city that had lost it.
A new idiom was coined to express the cultural shift. Rallied under the Unstatus Quo motto, a motley crew of Palms partners and status quo saboteours came together to bring a feast of different to the Vegas routine.
A new idiom was coined to express the cultural shift. Rallied under the Unstatus Quo motto, a motley crew of Palms partners and status quo saboteours came together to bring a feast of different to the Vegas routine.
CASE SYUDY
THE #UNSTATUSQUO CREW OF INFLUENCE
To bring the notion to life, we summoned a crew of Palms’ friends and resident artists. Rule-breakers, masters in the art of breaking the status quo. With them, we created a series of culture-jamming art pieces, products and experiences—and a ton of content—all of which proved Palms is different by design.
To bring the notion to life, we summoned a crew of Palms’ friends and resident artists. Rule-breakers, masters in the art of breaking the status quo. With them, we created a series of culture-jamming art pieces, products and experiences—and a ton of content—all of which proved Palms is different by design.
CARDI BMusician, Ex-Stripper & Cultural Phenomenon
REVOK
Graffiti Writer Turned Gallery Artist
KEN BLOCKRally Driver, Stunt Authority & YouTube Sensation
DAPPER DAN
Harlem Legend, Activist, Designer & Gucci Partner
EMILY RATAJKOWSKY
Model, Fashion Designer & Activist
ADRIANA LIMA
Supermodel, Mother & Athlete
OZUNA
Latin Trap Legend & Tea Aficionado
MARSHMELLO
DJ, Gamer, Helmet Head
RITA ORA
Refugee, Musician & Designer
RYAN SHECKLER
World Champion Skater & Grew Up At Palms
EZRA MILLER
Actor, Queer Advocate & Social Media Dissenter*
LETICIA BUFONI
World Champion Skater
TIMOTHY CURTIS
Graffiti Writer Turned Gallery Artist
JOSHUA VIDES
Shoe Designer & Artist
FELIPE PANTONE
Graffiti Writer Turned Gallery Artist
GARY STRANGER
Graffiti Writer Turned Typographer
CHEF MICHAEL SYMON
Iron Chef, Turning BBQ into Fine Dining
DAMIEN HIRST
Designed World's Most Expensive Suite at Palms
OLIVIA STEELE
Light Artist & Fire Sculptor
CHRIS STAPLES
Dunk Champion & Former Harlem Globetrotter
DUCKWRTH FEAT. JAMES BROWN
Exclusive, Unreleased "Unstatus Quo" Track
HIGHLIGHTS FROM THE 40+ ADDITIONAL CONTENT PIECES
Ken Block - Donuts
Adriana Lima - Scotch 80
Dapper Dan & Ezra Miller - Gucci Jacket
Andy Warhol - Ping Pong
Ozuna - Tea
Revok - Untitled
Chris Staples - In-Room Dunk Service
Un-Manifesto
UNSTATUS QUO DROPS
The Palms brand launch film was also the only way to get one-of-a-kind art pieces and products.
We hacked the YouTube Cards functionality to drop exclusive creations from leading artists and brands within our film. Pieces from Joshua Vides & Nike, REVOK, Dapper Dan & Gucci, and many others were only available to those who watched the launch film.
The Palms brand launch film was also the only way to get one-of-a-kind art pieces and products.
We hacked the YouTube Cards functionality to drop exclusive creations from leading artists and brands within our film. Pieces from Joshua Vides & Nike, REVOK, Dapper Dan & Gucci, and many others were only available to those who watched the launch film.
THE BRAND & MUSIC PARTNERSHIP
A new, unreleased track featuring samples of James Brown was co-created with LA rapper Duckwrth as the soundtrack across our films. It was released in unison with the campaign across all major music streaming services including Apple Music and Spotify. The brand partnership included naming the track and designing the album cover art in partnership with artist REVOK.
"Unstatus Quo" debuted as #5 on the Anti Pop playlist on Spotify.
A new, unreleased track featuring samples of James Brown was co-created with LA rapper Duckwrth as the soundtrack across our films. It was released in unison with the campaign across all major music streaming services including Apple Music and Spotify. The brand partnership included naming the track and designing the album cover art in partnership with artist REVOK.
"Unstatus Quo" debuted as #5 on the Anti Pop playlist on Spotify.
ELEVATED PALMS FROM A HOSPITALITY BRAND TO A CULTURE BRAND.
The campaign truly permeated the news with media coverage across various publications and categories, including: AdAge, Adweek, Billboard, Grammy, Hypebeast, Forbes, People, Paper, Vibe, NBC, ET, The Drum, IMDB Travel Weekly, Daily Mail, Telemundo, HotNewHipHop, The Hollywood Reporter, People En Espanol, Popsugar, Men’s Journal.
Role: Concept, Tagline, Scripts, Copy Lead
Core agency team: Aaron Seymour-Andersson, Alice Chiapperini, Dustin Freeman, Daniel Jones, Thomas Martin.
Director: Sam Brown / DP: Benoit Debie / CD @ Palms: Tal Cooperman / GM @ Palms: Jon GrayC